Global Business
Mark D. Howard
BUS 452 F Global Business
Professor Benjamin Tolbert
Talladega College
September 9, 2015
Abstract
In this paper I will be discussing the different aspects of Global Business. I will define what is meant by “Global Business” and also the general international business environment. Today’s great business opportunities, and also the greatest challenges we face, are global in nature and therefore demand leaders who are also global. But what does “global” really mean? Truly global leaders act as bridge builders, connectors of resources and talent across cultural and political boundaries. They don’t just think and act global, they are global.
Global Business
Global business refers to international
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In a global environment, the strategies that managers pursue have a significant effect on a business performance as compared to the competitors. Hill and Jones define strategy as a set of actions that a company’s managers put in place in order to increase performance of the company (2013). When the strategies lead to a superior performance of a company relative to its competitors, then the company is said to be at a competitive advantage. This is a case study of Federal Express, in the small package express delivery industry. It
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