Essay on Global Business Plan

Coca-Cola is sold in over 200 countries and had for years done very well in Brazil. A closer look at Coca-Cola's Brazilian market is presented in an article in the Thunderbird (published by the Garvin School of International Management), which delves into the profit problems that Coca-Cola had in Brazil in the early part of the decade of the 2000s. The article, published in 2004, points out that the fast growth of "off-brand" soft drinks, called tubainas, has taken away profits from Coca-Cola, and created huge marketing problems for the giant soft drink corporation. This review of the article, "Coca-Cola's Marketing Challenges in Brazil: The Tubainas War " written by Gertner, et al explores the issues that Coca-Cola has had to deal with in attempting to gain a bigger share of the soft drink market in Brazil.

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

Profit is the money that a business earns in revenue, minus investments, and the cost of salaries.

"In 1994, both countries [Mexico and the United States] signed the North American Free Trade Agreement (NAFTA) which has increased their mutual trade and foreign direct investment. Between 1994 And 2005, the US-Mexico foreign direct investment flows increased substantially from 16,968 billion to $71,423 billion. By 2007, the Mexican commercial relationship with the U.S. almost tripled from $297 billion to $930 billion." [2] This mutual increase in business inherently has had an attendant growth in "the number of foreign enterprises who have situated in each country." [2] With this increase in international business and trade comes cultural shifts and increased globalization and differences in managerial functions.

Dale Wishewan is the president, co-founder and chief executive officer (CEO) of Booster Juice who led the company since its first location in Canada. In 2009, he decided to expand into the Indian market and his overall goal was to have Booster Juice stores across India. Additionally, Wishewan’s mission for Booster Juice is “to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle.” (Pg. 3) The situational analysis consists of the Strengths, Weaknesses, Opportunities, and Threats.

At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).

Mexico's trade with Asia is on the rise which is important to the country as it wants to reduce its overreliance on the U.S. market

According to the CIA, Mexico has become the US ' second-largest export market and third-largest source of imports. In 2014, two-way trade in goods and services exceeded $590 billion. (###) Mexico has free trade agreements with 46 countries, putting more than 90% of trade under free trade agreements. (###) In 2012, Mexico formally joined the Trans-Pacific Partnership negotiations and formed the Pacific Alliance with Peru, Colombia, and Chile. Mexico’s economy is made up from the agriculture industry and several other industries. The agricultural products are: corn, wheat, rice, beans, fruit, cotton, coffee, wood products, and soybeans and the industries services are: iron and steel, food and beverages, tobacco, chemicals, petroleum., textiles, mining, and tourism. (###) In Coastal cities like Cancun, tourism, is an essential part of local economy. A clear majority of Mexico’s population lives in poverty. According to Boundless, 44.2% of Mexico’s population lives below the poverty line as defined by the country’s National Council of Social Development Policy Evaluation. This part of the population has trouble meeting basic human needs such as stable shelter, food, and health care. According to Geo-Mexico, the same report found that almost 60% of Mexico’s population matched the criteria for “lower class”, while only 1.7% of the population could be best

In the following analysis, we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we

Which is cost difference determines the patterns of international trade. Absolute advantage is trade benefits when each country is at least cost producer of one of the goods being traded. In the 1800s, David Ricardo developed the theory of comparative advantage to measure gains from trades. This theory is based on comparative advantage and it states each nation should specialize in production of those goods for which its relatively more efficient with a lower opportunity cost.

Based on census.gov, when US started exporting to Mexico in 1985, it was exporting exactly 13,634.7! In millions) and importing 19,131.7 (million). Currently, into thousand 15, and exports and imports croup substantially to 237,377.4 (in millions) and 294,741.1 and exports. This data shows a major increase between the 30 year trade. With Mexico and the US. Mexico and the US continue to be trading partners because of the huge beneficial investments and production sharing. Mexico already purchases more US goods than any other nation except Canada, Mexico and US partnerships don 't only focus on buying goods between one another but also in production sharing as well.

Jamba Juice is a smoothie retailer in the United States in the restaurant industry. Jamba Juice offers 100% fruit smoothie and juice with healthy snacks. This paper will explain the strategic issues faced by Jamba Juice, and the strategy used to be successful. Jamba Juice has maintained financial discipline, cost management, and improvements that are the reason sales are increasing. Jamba Juice strives to follow their mission and vision statement, and markets aggressively. Over the next five years, the market for smoothies is expected to increase by 10-15%. (Brixler, Brian) Consumers are seeking healthier food and beverage options for a meal. Smoothies offer a healthy option instead of drinking soda.

Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)

A long-term strategic management issue for GM is the increasing global competition due to the mergers and acquisitions of its competitors. The partnership of Heineken and FEMSA (Mexico’s second largest beer company in terms of market share) was formed for the sole purpose to dethrone Corona as the best-selling import beer in the United States. To make matters worse, there were also rumours of large mergers and acquisitions of mid-tier brewers in order to better compete and expand globally. In addition, with the introduction of NAFTA, Canadian and U.S. competitors were slowly beginning to penetrate the Mexican market, which had the potential to chip away at the majority market share GM enjoyed.

In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes: