Essay on Global Business Plan

3446 WordsDec 26, 200814 Pages
Global Business Plan University of Phoenix Global Business Strategies MGT/448 Gary Queensberry Dec 12, 2007 Global Business Plan Orange R Us has been in business for a while and has made very strategic business decisions. When the company decided to export out of the country to Mexico, the company had to perform some research. The company performed many task such as a country risk and strategic planning analysis, devise a business plan and a marketing strategy. Oranges R Us, a company located in Tampa, Florida, produces high quality and nutritional orange juice. Since being in business for over fifteen years, the company is venturing into the international market. After thorough research of Mexico’s politics, economy,…show more content…
More than 90% of Mexican trade is under Free Trade Agreements (FTAs) with more than 40 countries, including the European Union, Japan, Israel, and Central and South America (Wikipedia). As of 2005, Mexico received $118 billion (53% of total) in imports from the U.S. (U.S. Department of State, 2007). Orange R Us sees Mexico as a country poised for a great economic turn-around. Indicators and forecast models show that the country is on a steady uphill swing and ORU feels confident in their choice of selection Mexico as the country to export their product. Social, health, and environmental With the lack of clean water in Mexico, there are all types of illness within its population. It would be very necessary to export orange juice (a beverage full of vitamin C) into Mexico with hopes that it would boost the citizens’ immune systems, allowing the country to become healthier (cia.gov, 2007). Therefore, ORU feels their product will benefit the Mexican citizens physically and is impelled to offer their product to the Mexican citizens. Physical Environment Many of the railroads and ports in Mexico have been privatized (U.S. Department of State, 2007). The government has improved its infrastructure by “expanded competition in ports, railroads, telecommunications, electricity generation, natural gas distribution, and airport” (Wikipedia, 2007). Mexico’s land transportation network is extensive. There are 72,700 miles of paved roads, including more than 6200

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