Global Business Strategy : Wal Mart And Sam 's Club Chains

1086 Words Nov 1st, 2015 5 Pages
Transnational companies sell their products in multiple countries across the globe. This strategy differs, however, in the way the product is marketed in each country. A transnational product keeps its same characteristics, regardless of the country in which it is sold. The product does not change according to local customs or preferences, so that the product sold in Asia or Mexico is exactly the same as the version sold in the United States or Europe. However, in 2013, the company announced that it was closing 50 stores in Brazil and China. Nevertheless, taking a second look at their transnational strategy due to poor performance in countries. In India, they are ended their relationship with Bharti Enterprises due to difficulties in navigating regulations on foreign investment. In South Korea, they pulled out in 2006 due to their shoes-to-sausage product line did not persuade the shopping habits of many non-American shoppers. (Wall Street Journal, 2013)

Macro Environment
The Wal-Mart / Sam’s Club chains are the biggest retail companies that operate within the United States of America. The company has received the first position in the Fortune 500 Index Fortune Magazine for a substantial number of years (Wal-Mart History, 2014). The company has managed to embrace a distinct corporate strategy whose goal revolves around dominance into the already existing retail market. There has also been an increase in the manner for which expansion activities of the business are…

More about Global Business Strategy : Wal Mart And Sam 's Club Chains

Open Document