Coca Cola Case Study

Trade between nations of the world is extremely important in many aspects such as keeping a strong relationship between countries and to hold a good strong trust. It is through trade that

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

International trade has become a very important means of survival for global economies in this day and age. As countries continue to grow and resources become smaller, trade with other countries who have provide certain resources in a greater capacity becomes very lucrative. At the same time, those same countries must be able to offer something of similar value. Through this ability of trade, this allows countries to

To survive in the global competitive market, most companies keep inventing new products that enable them to remain relevant. Firms compete to create unique products or services that satisfy customer demands through differentiation. Companies can improve on existing products to make them more effective and attractive. Coca Cola founded its company in 1886, with its original recipe; however, due to consumers wants they also created diet, caffeine-free, and special flavored drinks. They created a unique line to enhance their original drink to attract more consumers. In the end, it proves to serve them well to have a wide variety of drinks because in 2016, Coca-Cola’s market cap was $192.80

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

Coca-Cola was founded in 1886. It’s inventor was a pharmacist named John Pemberton. Pemberton originally sold Coke as a pharmaceutical drug in the form of syrup containing cocaine and wine. It was intended to cure morphine addiction, however soon after Pemberton finalized his formula the campaign for prohibition began and he was forced to replace the wine with other ingredients. After much trial and error Pemberton settled on carbonated water, and this is how Coca-cola

Coca- Cola Company is US multinational beverage corporation, with 129 years of history. Coca Cola was recognized as 4th world’s most valuable brands and most valuable brand in beverage industry in 2014 according to Forbes magazine. Coca-Cola’s international market strategies are the classic example of successful Global Marketing Mix, which uses both standardization-adaptation strategic combinations to achieve bigger market shares all over the world. However in a big game there are always big players, and Coca Cola’s most fierce rivalry is Pepsi. Both of them control around 60% of global nonalcoholic beverages industry as well as they are present in more that 200 countries around the world. Coca Cola as long-term leader in the beverage market owns huge portfolio of 500 brands. So

On January 24, 1986, PepsiCo revealed that they had a plan to purchase the Seven-Up Company from Phillip Morris Companies, Inc. for $380 million. A month later this huge acquisition led to the Coca-Cola company proclaiming that they intended to purchase the Dr. Pepper Company for $470 million. During this time Coca-Cola was the leader in the soft drink market and held the largest market share of thirty eight percent (38.6% in 1986 to be exact). In comparison Pepsi was the number two supplier of soft drinks in the market and respectively trailed Coca-Cola with a market share of twenty seven percent (27.4% in 1986). Both companies greatly competed on price, which ultimately led to lower prices and amplified partnership in the soft drink industry. Price discounting and effective promotion and marketing were fundamental in distinguishing products within this highly competitive market. The ability to introduce new products also proved to be imperative in gaining market share as it is in any market if you want to be successful as a major market player or competitor.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

Innovation is much more than taking a current beverage and repackaging it with different flavors. It also means more than boosting Coca-Cola Classic sales (Cravens, 2009). “New formulations could potentially serve as the basis for future advertising efforts, while providing shelter from health critics and politicians who blame soda for the nation's obesity epidemic” (Schultz, 2013). New formulations and brand extensions will help consumers that are no longer purchasing the brand to try new flavors or brand products, have a positive experience, and then hopefully return to the purchasing of previous products also (Bloomberg Businessweek, 2005). The innovation strategy should strengthen the brand.

In this Coca Cola case study analysis I will answer five major questions which are to identify the most important facts surrounding the case, key issues, specify alternatives courses of action, evaluate each course, and recommend the best course of action.

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Whenever we go to any supermarket, we often see that there is some new soft drink on special. Drinking soft drinks has become a part of our daily life and sometimes we may not even realise how much efforts go into launching a new soft drink and the reasons behind such a launch. We as human being like to try something new be it soft drinks or any other product. Hence, when we come to know what was going on behind the scenes before we got to taste the new product, it would definitely add to our knowledge. Recently, we have seen that Coca Cola Amatil the maker of the widely consumed Coca Cola brand has been in news for its launch of Coca Cola Life. But we never thought of why it was launched and the strategy of the management behind the launch of such a product.