Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company

7223 Words29 Pages
By: Wycliffe H. Odiwuor 2008 Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company) Abstract From the Paper "Innovation is certainly always part of the Coca-Cola Company and is why they advertise different styles of bottles, prints on cans, and items which do not have anything to do with a drink such as stuffed animals, T-shirts and caps. Producing different kinds of products involve technology. If a new product is planned to be launched, not only research for demand and possible sales prices should be conducted through an opportunity analysis. In order to be cost efficient and at least break-even, the kind of production line and machinery needed to produce the item has to be assessed and…show more content…
Changed respect for coke and reintroduced it as the nation’s number one cola. This all took place during Pepsi 's take the Pepsi challenge, which showed that most American 's actually did like the taste of Pepsi to Coke. Coke 's profile: global soft-drink leader employs 30,000 people, stock symbol of KO. They sponsor worldwide events such as the World Cup, the National Football League, Tour de France, the Rugby World Cup, COPA America and many other events. Including the Olympic Games since 1928. Coke started with three prosperous working class guys. Two different ideas meeting and the most individual and new product being the best. This turned out to be the high in cocaine and caffeine drink Coca-Cola. From that point on the company grew and mass produced their drink to the upmost of its capability and keep the company at the number one slot in the U.S. With its secret formula and hidden attributes the drink was quickly winning the hearts of even the most stubborn consumers. Globalization of Markets and Competition Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly

More about Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company

Open Document