Global Cultural Analysis: Japan

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BUSI604: International Business

Global Cultural Analysis: Japan

Liberty University

June 24, 2013


This paper provided an opportunity to take a deeper look into the country of Japan by conducting a Global Cultural Analysis. Throughout this paper the following four research areas were explored: 1.What is the major elements and dimensions of culture in Japan? 2. How are these elements and dimensions integrated by locals conducting business in Japan? 3. How does U.S. culture and business compare with the elements and dimensions of culture integrated by the locals conducting business in Japan? 4. What are the implications for U.S. businesses that wish to conduct business with Japan?

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The first important custom to understand when conducting business with Japan is bowing. In Japan bowing represents respect and can be very instrumental in making a positive initial impression (Nevison, 2009). There are many incidents when bowing should be conducted and they are, introducing oneself, as a welcome, as a form of gratitude, and to express remorse (Custom of Bowing, n.d.). Japan’s business culture is very inclusive. According to Japanese Business Customs (2011, para.3) “group decision-making is important in Japan and has been generally described as a “bottom up” exercise rather than “top down.” The fact that Japan conducts business with this approach can make the process time consuming. It is important to be aware that developing connections with Japan will/do not happen overnight. Another custom of Japan is gift giving. According to Japanese Business Customs (2011, para.4) “gift giving is expected on many business occasions in Japan.” It is imperative to note that the value of the gift is not as important as the essence of the gift. Exchanging business cards are another very important aspect of conducting business with Japan. According to Nevison (2009, para.5), “business cards should be printed on both sides, with your first language on one side and the other party’s language on the other." Physical contact like hand shaking, hugging and even

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