Global Cultural Business Analysis of India

771 Words Sep 15th, 2014 4 Pages
Global Business Cultural Analysis of India
BUSI 604: International Business

The nation that I have chosen for this Global Business Cultural Analysis research project is India. India has one of the fastest growing and largest economies despite being one of the poorest countries. “India has emerged as the world's third largest economy, in terms of Purchasing Power Parity (PPP), just behind the U.S. and China, according to a report from the World Bank” (Bawaba, 2014). The academic reason in which I chose India is that it is very interesting in how one of the poorest countries in the world has developed to be in the position of third largest economy.
There are five learning objectives I will research
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The nation of India operates on a caste system which is a form of “social class” structure from birth. For example, if you were born “poor” you will always be “poor” and vice versa. “The caste system in India is quite rigorous, boasting 3,000 castes and 25,000 subcastes; memberships range between the hundreds and the millions. India’s caste system originated in Hinduism, but other religious groups in India subscribe to similar systems (Gale 2001). Word Count: 90

How do both the above items compare with US culture and business? There are some differences in conducting business in the United States compared to India and other countries. “Building business relationships in a foreign country takes time, emphasize etiquette experts. In the U.S. where time is money (and both are often in short supply), business deals are secured overnight (Tulshyan 2010). In India and other countries the business contracts may take several weeks to achieve, due to they do not perceive time the way Americans do and in the additional business encounter’s trust is being established. Word Count: 85

What are the implications for US businesses that wish to conduct business in that region? Before the United States chooses to do business with India, they need to ensure they are familiar with the religion, culture and etiquette. These factors play a large role in India’s diverse and
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