Global E-Business: How Businesses Use Information Systems

A countless number of businesses are learning that through social networking they can resolve problematic matters of their complete staff reasonably instead of choosing to trust in a particular panel or faction. To help improve sales businesses like Lowes are using social networking. For example they chose a worker in the internal networking site display a demonstration operating a product that is not selling rapidly. Many others have since tailored their company to use this method and have outcomes of over one million dollars of extra income (Afshar).

Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.

Salesforce.com was formed fifteen years ago with the vision of revolutionizing the entire concept of CRM in the cloud computing system. It leads to the development of a new philanthropic model for all the others to follow, and it was only achieved by the wholehearted dedication and sincerity of its employee force, which have over the years formed a pillar of strength for the company. The stakeholders and the customers have all shown their immense support in the system, and it is because of their faith in the system, today it is known as the leading enterprise in the cloud-computing ecosystem. Industries and companies can now get connected to their consumers in a whole new way by the use of the latest innovations in mobile technology, cloud

Ladies and gentlemen, every beginning will be an ending. We have come to the conclusion. As we have seen, social networking can give benefits to our business. Among benefits that can social networking contribute to our business is by build up your online reputation and your brand. Apart from it is social networking give as much as you take which mean that you can promote your product and publish it at Facebook or Twitter for example and attract customer attention to buy your product. Last but not least, remember that there are a lot of advantages of social networking that can generate your profit and reduce cost at the same time.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Why have each of the companies described in this case been successful in implementing internal social networks? Explain your answer.

Salesforce.com (NYSE:CRM) is the global leader of cloud-based Customer Relationship Management (CRM) applications and platforms, and operates in over 70 nations. Salesforce ended its latest fiscal quarter on April 30, 2013, attaining $892M in revenues and earning -$67.7M in Net Income (Salesforce Investor Relations, 2013). The company is also highly recognized for successfully integrating a wide variety of social media application feeds into their enterprise-class CRM systems, creating an entirely new category of customer relationship platforms called Social CRM or SCRM (Salesforce Investor Relations, 2013). All Salesforce.com applications and platforms are delivered over the Internet using cloud computing technology at the foundational level with applications often configured using Software-as-a-Service (SaaS). This has provided Salesforce.com with several significant competitive advantages against on-premise enterprise software vendors including a completely different pricing model where customers only pay for the segment of the applications they use. Salesfroce.com customers often pay for their application sue out of the operating expense (OPEX) budgets, which individual line-of-business managers often have direct control over. This flexibility in spending options, along with speed of implementation, has earned Salesforce.com global market share leadership as shown in Figure 1.

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

One of the first major milestones for cloud computing was the appearance of Salesforce.com in 1999. They lead the way for the idea of providing enterprise applications through website. Salesforce.com created the way for other software companies to distribute other applications all over the internet. The next big advancement was Amazon Web Services in 2002, which supplied a group of cloud-based services which included storage, computation and even human intelligence through the Amazon Mechanical Turk. In 2006, Amazon then launched its Elastic Compute cloud (EC2), as a commercial web service that allowed small companies and individuals to rent computers to run their own computer applications. An additional milestone achievement came in 2009 when Web 2.0 hit its big mark and Google and other software companies started to provide browser-based enterprise applications, though services such as Google Apps (Hicks, 2011). "The most important contribution to cloud computing has been the emergence of "killer apps" from leading technology giants such as Microsoft and Google. When these companies deliver services in a way that is reliable and easy to consume, the knock-on effect to the industry as a whole is a wider general acceptance of online services.” -Dan Germain, chief technology officer at IT service (Vance, 2011).

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Exposure – Social networking builds your reputation by establishing your expertise in whatever area you are specialised in. You become widely known for your knowledge which makes you and your business a reliable brand. People come to you because of your reliability and credibility. All this is achieved at zero advertising costs. For example if you are a beauty and skin expert and have a cosmetic business then you can answer questions in a skin forum and create a name for yourself among the members, which would further build your reputation and boost your sales.

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.

This will be a paper that has been a group effort with Matthew Gilliss (organizer and website account setup, homepage and student webpage template), Arlene Gulley (editor/poster), Renee Hicks (compiler), Kemara Mcintyre (summary), and Andrew Ginn (editor). The URL of our website is http://faboulousgroupb.weebly.com/.