Global Energy Industry And Investigate How British Petroleum

2213 Words Nov 28th, 2014 9 Pages
Introduction
The first section of this assignment will give an overview of the global energy industry and investigate how British Petroleum (BP) positions itself in the market for global competition. An analysis of industry relationships with other MNC’s and governments followed by how BP’s performance against competitors impacts their position in the market for global competition will be conducted. This will be followed by an evaluation of the strategic options open to multinational corporations to enhance global competitiveness.
Energy Industry Overview
Gloabalisation can be defined as the ‘broadening set of interdependent relationships among people from different parts of a world that happens to be divided into nations’ (Daniels 2009). It has lead to the increase of not only international trade, but also cultural exchange on a global movement towards economic trade and communications incorporation. Nations are becoming increasingly interdependent with free transfer of capital, goods and services across boarders. With the world’s population set to surpass 9 billion by 2050 (United Nations 2007), on-going shifts in world demographics are continuing to increase the demand for energy and pressure on our environment. As a result, how leading energy companies in geo-political and dynamic markets strategically position themselves in order to enhance global competitiveness is a pressing matter. Appendix A shows a PESTEL analysis of the macro environment for further analysis.…

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