Global Market Research Case Study Analysis: Sperry/MacLennan

Winston Churchill once stated “However beautiful the strategy, you should occasionally look at the results”. The current business environment is rapidly evolving due to the pressures of changing technology as well as the increasing demands firms are under to expand regionally and globally. Successful organizations in this often chaotic and changing environment must continually scan their internal and external conditions in order to respond proactively to market conditions and new trends. Firm leadership needs to not only have a vision for the organization’s future but also the ability to critically analyze the internal processes and structure of the firm in comparison to the outcomes or results of the firm’s current orientation. Strategy and vision are meaningless if the way they are being executed does not provide the organization a sustainable competitive advantage. Therefore it is critical that firm leadership examine how their organization is implementing their strategy to determine its effectiveness and results.

We live in era that produces massive construction production line that urgently need innovation take us to what many called third industrial revolution, move us far to new age of customizable in terms of construction

Technological changes also lead to a source of risk among construction projects. Advancements in new technologies may present problems to designers and constructors, therefore increasing the risks. New facilities or technologies may render the former obsolete and thus affect the nature of the construction.

The Opportunities discussed below will utilize these strengths while keeping in mind the company’s weaknesses and

Opportunities are the chances and favorable options for an organization based on the external environment’s situations. The Valentinos also have to search for the favorable options/opportunities in order to implement a successive strategic formulation.

This report provides an analysis and an evaluation of the downturn of the economy and how it impacted the construction industry and manufacturing industry. It will also detail the moment when the economy was rebounding and how we can see an increase in the construction industry and manufacturing industry at this time. Methods of analysis include graphs showing construction plan reviews detailing years 2000-2015 as well as graphs detailing the rise and decline of jobs available in the construction industry. The report finds that the construction industry was directly affected by the recession and did indeed decline at a significant

W. Chan Kim (chan.kim@insead.edu) is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at Insead in Fontainebleau, France. Renée Mauborgne (renee.mauborgne@ insead.edu) is the Insead Distinguished Fellow and a professor of strategy and management at Insead. This article is adapted from their forthcoming book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005).

I have gained appreciation of the commercial pressures that the construction industry is exposed to and how our work as structural engineers is influences by it. I have developed this understanding through working my projects London Wall Place and Key Bridge House, through graduate training, reading on the subject and taking part in the Enginuity competition.

A fleet of cars is owned by a community. The marketplace matches owners of cars that are available to other drivers to rent.

The Selling Concept – This concept doesn’t primarily focus on new consumer wants or desires but focuses on the selling and promotion of a particular already existing product in order to achieve the highest sales they possibly can. This technique is suited to companies who sell products which are in high demand and whose customers/consumers tastes are unlikely to change and lessen demand.

The success of corporate sector is the critical element for the sustained growth and prosperous economy of any nation. In today’s tough competitive market environment, organizations strive to differentiate themselves from the rest by offering the most innovative product and services to the consumers. Organizations that offer solutions beyond the current needs of the market are the ones that stay ahead of the competition and grow organically. At the same time, globalization of economies presents vast opportunities to organizations to expand their geographic boundaries globally.

On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities.

The construction industry is among the most contributing industries in any economy. This has made the construction industry very competitive and major construction firms are improving on their strategic plans in order to gains competitive advantage.

The construction industry much like other industries is dependant with the distribution of “scarce resources” (Drake,1994). Many of its resources known as the factors or production i.e. labour, capital, land etc. are limited (Gregory-Mankiw, 2008), however, wants and desires within the industry are infinite (Myers, 2013). Kishtainy notes that this creates two problems; at any given time, there will be a fixed number of resource, against numerous wants. Sloman 2003 adds that in an effort to rectify this, he argues that we must make choices, in terms of choices within the construction industry Myers suggested that firms need to considered their investments made, how they construct and for whom they construct for.

In this modern world, the technology has risen along with many kinds of inventions and creations which have been created, of course by the inventors. The construction industry has also growing hastily along with the global socialization such as the increasing number of populations in this worldwide.