Global Marketing And Supply Chain Management

938 Words May 16th, 2016 4 Pages
• Global Marketing and Supply Chain Management CH18
• Global Supply Chain Strategies. o Implement Efficiency/Cost Strategy. Focus on the low-cost labor, offshore development and manufacturing.
• Preferable strategy in the early stage offsetting operations in Cambodia.
• Probing the market. o After establishing on the Cambodian market implement Flexibility strategy.
• Being a worldwide recognizable brand, the flexibility strategy is the must for the company.
• Develop products that are available and influential in the whole Asia Pacific region and beyond. o Integrate as much as possible Innovation and Quality strategies in both Efficiency and Flexibility strategies. (Daniels et al., 2015, p.700)
• Supplier Networks. o Source and develop ideas and prototypes at home. R&D based in US. o Sourcing of raw material and components both at home and Asia pacific region. Depending on the cost. o Manufacturing and assembly of finished products abroad. o Sale of products. Both home and abroad.
• Information Technology and Global Supply-Chain Management. o Apply EDI supply chain management to link the suppliers, manufacturers and intermediaries in the region. o Exploit Private Technology Exchange (PTX) between R&D manufacturers and customers.
• Mentor Graphics is customer oriented company.
• PTX online collaboration allows us to make quick changes to products per customer request.
• Customer and manufacturer are up to date with any changes or delays in R&D.
• Eliminates time and…
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