Global Marketing Enviornment - Coca Cola

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Global Marketing Management

Introduction:
Marketing- It means buying & selling (exchanging) of goods and services. It is a process of innovating new goods & services, promoting it and finally delivers to the ultimate customers and firms. It is a process of aiming the resources and motive of the firm on environmental factors. (Keegan & Schlegelmilch, 2001).
Global Marketing:
It is a process of planning and carrying on the trading activities across the different countries for exchanging of goods & services so as to satisfy the motive of the individual and the firm. (Czinkota & Ronkainen, 2007) The basic difference between the regular marketing & global marketing is the range of activities. The firm that runs its operations globally, it
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The ultimate object of the business is to earn profit. In this system customers only decide what products they want & firms decide how and what products they manufacture (Keegan & Green, 2005).

2) Centrally Planned Socialism- In this the state has the powers for serving the public welfare. They take all the decision regarding what products & services are produced and consumers only have to pay on their expenses. (Keegan & Schlegelmilch, 2001).

3) Centrally Planned Capitalism- In it fully allocation of resources is in the hands of private ownership.

4) Market Socialism-In such a system all the policies, rules, procedures are in the hands of state ownership (Keegan & Green, 2005).

Social-Cultural Environment- The word social means to be social and to be a part of the society and in business surroundings. Social environment includes consists of family, friends, peers which can affect the purchasing power towards products. Culture includes the function of survival & social system in the human & development in the human like social, beliefs, customs etc. It is that part of the human body which is not visible but it directs the life of every human. Social and cultural environment is an environment which has their impact on the business through reasons which includes: Religion, Attitudes, Beliefs, Values etc. (Hollins, 2008). 1) Attitudes-

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