Global Marketing Essy

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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 3) Global marketing may take the form of diversification strategy in which a company creates new products or services for the domestic market. Answer: FALSE Diff: 2 Page Ref: 4 AACSB: Reflective Thinking 4) The perceived value…show more content…
Answer: TRUE Diff: 3 Page Ref: 21 AACSB: Reflective Thinking 38) In the context of global marketing, leverage means some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country. Answer: TRUE Diff: 2 Page Ref: 26 AACSB: Reflective Thinking 39) Economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic economies. Answer: TRUE Diff: 2 Page Ref: 26 AACSB: Analytic Skills 40) Companies that cannot formulate or successfully implement a coherent global strategy may lose their independence. Answer: TRUE Diff: 2 Page Ref: 28 AACSB: Reflective Thinking 41) When you call United Airlines for reservation on a toll free number and get a response from an operator in Mumbai, this is an example of: A) anti-globalization. B) global marketplace. C) multilingual expression. D) discrimination. E) E-ticketing. Answer: B Diff: 2 Page Ref: 3 AACSB: Reflective Thinking 42) Slumdog Millionaire, a movie which received several awards and an Oscar in 2009 was filmed on a location in and around: A) London. B) San Francisco. C) Cancun. D) Mumbai. E) Moscow. Answer: D Diff: 1 Page Ref: 3 43) A fundamental difference between regular marketing and global marketing is: A) the lack of marketing mix. B) the scope of activities. C)

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