Global Marketing

4353 WordsDec 8, 201518 Pages
Module Handbook International Marketing Table of Contents 1. General 1 2. Overview of Module and Module Descriptor 1 3. Assessment Criteria and Marking Guidelines 3 3.1 Assessment Timetable 4 4. Schedule of Work / Topics 5 5. Communication 6 6. Support for Your Learning 7 6.1 Specific Support Materials for Module 8 7. Developing Good Academic Practice 10 8. Student Charter 12 9. Complaints and Appeals 12 10. Module Feedback from Previous Students 13 General General guidance and information on the university experience for all students can be found in the Student Handbook, which is available online via http://www.bradford.ac.uk/study/new-students/. Overview of Module and Module Descriptor This document outlines key…show more content…
2. To develop skills in researching and analysing international marketing opportunities. 3. To gain an understanding of how to assess an organisation's ability to enter and compete in international markets. Learning Teaching and Assessment Strategy: Lectures supported by practical examples from videos, case studies and guided reading. Formative feedback will support the development of knowledge through worked case studies. Personal skills will be enhanced by practical application work. Final assessment will require students to demonstrate the ability to apply and critique models in contemporary international marketing. Study Hours: Lectures: Seminars/Tutorials: Laboratory/Practical: | 12.006.00 | Directed Study: Other: Formal Exams: | 80.00.002.00 | Total: | 100.00 | Learning Outcomes 1. Knowledge & Understanding On successful completion of this module you will have developed an understanding of major issues related to international global marketing theory. 2. Subject-Specific Skills On successful completion of this module you will have developed skills in researching and analysing trends in global markets and in modern marketing practice. 3. Personal Transferable Skills On successful completion of this module you will have refined your team-working, analytical,

More about Global Marketing

Open Document