Global Marketing

1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

1.Briefly describe reasons for Phillips and Matsushita to operate internationally. Why do they do it?
Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g., localization, transnational, global).

The nature of international marketing strategies is the foundations of getting a better share of the0020global market. Even with the unique cultures in different communities globally, different consumer trends, different income levels and regulations, multinationals with the right marketing skills and strategies can manage to break through

This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).

Hill, C. (2011). International business, competing in the global marketplace. (8 ed.). New York, NY: McGraw-Hill Irwin.

The requirements used for the presentation of this study will be indicated through research imposed by our school, the methodology of NZIE for students of Level 7 in International Marketing.

Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education, nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence in the people as well as a positive change. Haiti is a place that is known for soccer and Gambit wants the chance to build up Haiti and the people that live there.

The information I collected in this paper is mainly from network as well as books available at Library. I found most information in electric sources, like E-books, E-journals, etc., by a wide on-line research. Beside, books in related to international marketing at Library also helped me a lot. By going through a couple of marketing books and journals, I managed to find some extremely useful information.

After completion of master’s program, my goal is to return to AMS International, to expand the business further to other countries in Southeast Asia, as it will become a free-trade region in the very near future (AEC). Therefore, due to the changes of the market circumstances, I would like to study specific problem areas to achieve more understanding of various issues in global marketing, and to fulfill my academic marketing theory that I was lacked during my studies in undergraduate program.

The approaches to global marketing have revolved over the decades. The following trends have been observed:

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

With the economy becoming more and more competitive with each passing day, having the most current knowledge about concerns and preferences of consumers is key for success. With effective global market research, your company can gain invaluable information about their competitors, economic shifts, demographics, the current market trends and the spending traits of you’re the customers. In this essay we will be reviewing the article “Living in a global world” and explaining the importance of global marketing research.