Global Marketing Of Cholesterol Lowering Drugs As Therapy

According to the American Marketing Association, marketing is the “activity, set of institutions and process for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large” (2014). Marketing is a relatively new concept that was first introduced in 1910 and referred to as sales. Although the 1950’s is considered to be the beginning of the marketing era, it was not until the 1980’s that marketing was considered to have begun in healthcare, other than the pharmaceutical industry (Thomas, 2005).

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

In order to create a successful marketing plan, a situational analysis must be conducted on AllStar Brands Medicine Group. This situational analysis will be an internal and external analysis and will include the 5Cs, known as Context, Competitors, Customers, Collaborators, and Company. To begin the situational analysis, it is critical to ask, "Where are we now?" The situational analysis will allow for our company to understand the current situation further and make better informed decisions for the future when discussing our marketing strategy. After the marketing strategy has been discussed, the marketing mix will be a direct result of those marketing strategies created.

In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of

According to Catiora and Ghouri International Marketing can be defined as the ‘performance of business that direct

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which

1. The benefits and obstacles of globalization for Natura Globalization can be described as the process of the increasing worldwide interconnectedness in many areas such as economics, politics, culture, communication, environment, etc. The consolidation of the global relations occurs on the level of individuals, societies, institutions and countries. The digital revolution, the technical advance in general and especially in regard to communication- and transport technologies as well as the political decisions to promote liberalization of world trade can be mentioned as main drivers

In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally.

Data Gathering- The primary data for the research was obtained through regular visits to the drugstore pharmacies. Surveys were administered to the customers, questioning their personal preferences. Thorough observations were made about the generic inclination of the customers towards building their purchase profiles. The customers were also enquired about the sustainability of their choices and the reasons behind their preferred company. Interviews were conducted with the store employees and the customers to gain valuable insight about the commensurate strategic plans of the

Best United Marketing (Hong Kong) Limited is a diversified producer of pharmaceuticals located in Hong Kong. There are four sizeable firms competing in pharmaceutical market. Best United Marketing (Hong Kong) Limited sells its pharmaceutical products through eight key distributors who supply the local market, Taiwan, Japan and Korea markets as well as retail stores and pharmacies. The revenues from selling Best United products are high and Best United is pursuing an aggressive growth marketing strategy. In order to achieve long-term success, Best United develops a rapid customer focus product management, the flexible and market-responsive delivery channels and makes use of management accounting tools and techniques.

Mulinari (2016) describes the goals of pharmaceutical marketing are to influence how prescribers, payers, and patients view the efficacy, safety, and cost-effectiveness of drug, through their promissory claims. In the period of disruptive innovation, pharmaceutical companies continue to focus on their sales and marketing value chain as a driving force for winning the market.

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy;

Marketing is all about the art of developing, advertising and distrusting goods and services as well as business. The marketing industry must also make sure it’s not just limited to goods and services. It has to make sure that they extend it to everything from places to ideas and the in between. While during that it will bring many challenges to the marketing industry so they can make strategy decisions. And answer to these challenges depends on the market the company is catering to, for consumer market decision are with respect to product, packaging and distribution channel. For business market, knowledge and awareness of product is very essential for marketing people as businesses are on the lookout to maintain or establish a credential in their respective market. For global market, marketing people have to consider not only culture diversity but also be careful with respect to international trade laws, trade

The importance of this issue in today’s global marketing practices has been one of the