Global Marketing Summary Chapter 5-10

When U.S business are thinking about going abroad, they need to be aware of the other country’s laws and regulations. “All businesses must, of course, follow the laws of the countries in which they are physically present and operating. Businesses may also be required, even in their foreign operations, to continue to follow certain laws of their home country. Also, businesses operating across national borders will also be subject to international law (Tony McAdams, 2014)”.

The court is in the state where the business has its headquarters or main plant;

See also, e.g., Martinez, 764 F.3d at 1070 (“The Court in Daimler rejected the plaintiffs’ argument, also pressed by plaintiffs here, that general jurisdiction is appropriate whenever a corporation engages in a substantial, continuous, and systematic course of business in a state.”) (internal quotation marks omitted); Allen v. IM Solutions, LLC, 2015 WL 71468, at *5 (E.D. Okla. Jan. 6, 2015) (“Daimler rejects the concept that a business organization is ‘at home’ in a given state merely because it does significant business there.”); U.S. ex rel. Imco Gen. Constr., Inc. v. Ins. Co. of Pa., 2014 WL 4364854, at *3 (W.D. Wash. Sept. 3, 2014) (concluding that the court lacked general jurisdiction over the defendant even though: “(1) defendant is

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

List and analyze FIVE factors which Marketing Manager can apply as tools in to his /her crafting strategy, formulation and execution

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

Governments might change or new political parties might be elected, but the concern of the multinational corporation is the continuity of the set of rules or codes of behavior and the continuation of the rule of law—regardless of which government is in power.

A patent is a right granted to a person or legal entity (corporation) giving them the exclusive right to their inventions for a period of 20 years. This protects the new inventions and prevents others from using the invention without necessary permission from the inventor or their employer. The inventor has a right to how the invention is made, and how it is been used. In exchange for this right, the patent owner makes technical information about the invention publicly available in the published patent document. (Anon., 2016)

interaction between countries” (Rahim, 2010, pp. 197). TNCs impact on the sovereignty of States have

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today.

When major MNEs perform goods exchange abroad, MNEs needs to know, and understand thoroughly the laws of a specific nation. The most common legal issues that MNEs notice are

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne, website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up with a trendy and fashionable product? The reason for the company’s failure in Thailand was that they did not identify themselves, advertising in this case, with the Thai culture and totally misjudged the social customs of Thailand. The company could