Global Media

Globalisation has become a fashionable term used for numerous years amongst humanities and social sciences. Usage of this term has been driven by an academic fascination with the world as an increasingly interconnected place, in which localized forms of culture have become increasingly subject to homogenizing global influences (Maguire, J)

Starbuck 's has become a staple of American culture and for the most part, if you are in your 20 's, you have grown up with it and this has become what you expect coffee to be. Who can blame you, it is everywhere, so "wake up and smell the coffee"! I plan to tell you about the strategies that this giant uses, that have taken it from humble beginnings to a worldwide phenomenon. I also intend to explain how Starbucks is taking China by storm, mainly because marketer / entrepreneur Howard Schultz 's vision and mission statement is shared by everyone in the company!An excerpt from the London Financial Times published in February 2006 states the following in regards to Starbucks entering the Chinese market; "Mr Schultz said the company was

Individuals of the same ethnic background share the same culture a factor that explains that there, as many cultures as there are ethnic backgrounds across the world. Globalization has, however, led to interaction of people from varied cultural backgrounds. Because of the interaction, globalization has been accused of limiting cultural diversity. It is, however, not the case in reality. The purpose of this paper is to analyze some of the factors that justify that globalization has not limited cultural diversity as its critics say. Thus, globalization should not be viewed as a hindrance to cultural diversity because the best subject of moral concern should be the individual person and not the nation, community or the society.

The three most critical challenges Starbucks faced in China were political restrictions, socio- cultural, economic and financial challenges. China is highly bureaucratic country with difficult processes of getting permissions and sanctions to start and run business. The biggest challenges for Starbucks were the old tradition of tea drinking in China. At the beginning Starbucks managers didn’t how to accustom Chinese to drinking coffee; to acquaint employees and Chinese executives with coffee drinking experience Starbucks provided different training programs for them in which they learned more about coffee and Starbucks’ culture.

Some argue that globalization will, on the long term, bring all cultures as a unique Western, if not Americanized, culture, while others argue that some cultures will persist in order to keep their own essence and therefore avoid the homogenization of all cultures. Alongside pure tradition, global conflicts, contradictory political regimes and the diversity of economic systems, some cultures are bound to face issues when trying to fully fit in a global western culture, and that is why cultures are adaptable to one another, but with some limits that we will express in this essay.

Globalisation has a very long history of the social development of the world it started many years ago. It left a remarkable sign throughout the time which many people use this term of globalisation. It often

According to Schaefer (2014), “Pluralism implies that various groups in society have mutual respect for one another’s culture, respect that allows minorities to express their culture without suffering prejudice or discrimination. Whereas the assimilationist or integrationist seeks the elimination of ethnic boundaries, the pluralist believes in maintaining many of them” (p. 27).

Pluralism is a worldview in which the society members structure their culture based on acceptance and diversity. These common traits all strive for the common good of all and also realize there is some truth in other beliefs (Pluralism, 2015). This worldview stresses the importance of tolerance of other religions but does not however deviate from their own beliefs.

The understanding of the concept “Pluralism” is when different people from different class, religions, race, culture, organizations, etc., are living together in a society and they continue to practice their different traditions or interest, rather than just one group or culture determining how things go. Pluralism recognized the fact that different religious or cultures have equal right to voice their ideas or opinions. No one particular religion or worldview is privileged over others, therefore the truth is beyond the ability of one group to capture.

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism.

Cultural individuality and distinctiveness is the pride of every nation. All communities rejoice in the richness and exoticness of their own cultural symbols, be it dressing, architecture, language or way-of-life. With the dawn of globalization, however, cultural variety and distinguishing characteristics are vanishing; giving rise to a monoculture common to all. While this may be a harbinger of unity and relatedness among all people of the world, it also damages the unique cultural identities they once took pride in. This paper discusses the effects of globalization on culture, along with its positive and negative effects. Since the effects of globalization on culture are non-exhaustive, it is attempted to incorporate a few of the most

Lastly, religions play an important role too by gathering people scattered across the globe under an identical cosmology, thus creating imagined communities (Anderson, 1983). Globalization, by connecting people through the media, also creates such a community: inhabitants of the world share the idea of a global community and an international identity. This is why we could define globalization as the compression of time and space (Harvey, 1983). Communications as well as people can travel at an ever increasing speed, thereby giving the impression that every corner of the world is at hand. The main thesis about globalization argues that it leads to a phenomenon of homogenization. My hypothesis however is that some cultures are so different and so deeply rooted in their environment that they can't simply be erased. They will be modified, influenced but not standardized under one unique model. This will lead to hybrid products, thereby proving the hypothesis of glocalization, introduced by

Starbucks has evolved and itself become an icon of globalisation, symbolising the role of corporations in combatting the consumerist society that is the West and exploiting the rest of the world, particularly the vulnerable and poverty stricken Global South. Thus, the contention of this essay is to highlight that the new globalised world has resulted in the exploitation of the Global South, in order to fulfil the consumerist society that is the Global North. This exploitation is exemplified by Starbucks, one of the largest corporations in

If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like “pen” of the globalization process, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called “world wide web”. So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.

Globalisation is the process of interconnectedness and the integration of national and regional culture, economies, and society through the global network of communication, immigration, transportation and trade (Financial Times Lexicon, 2017). According to Reiche (2014), globalisation did not mean much in the past fifty years. It could be primarily focused on the trade and also foreign direct investment which are the economic side of the world but it has been expanded to a broader range which including media, culture, technology, trades and political factors nowadays. Although globalisation is considered as a wide range nowadays, it still can be classified as four main characteristics which are stretched social relations, intensification of flows, increasing interpenetration, and global infrastructure (Held, 2004). However, cultural imperialism has the most typical impacts on globalisation. This essay will define and explain cultural imperialism and its impact from the pessimistic globalist and transformationalist perspective.