Global Movements Of Western Culture

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Make an argument that show how Scheld 's case and the two other cases you select are examples of the ways in which global movements of commodities, capital and Western culture are modified by local cultural systems. Since the advent of modernisation and the rise of globalisation around the world, issues regarding the cultural homogenisation of the world have arisen. Anthropologists have raised concern about the spread of capitalism as the dominant form of market exchange, the commodification process and the prominence of Western media in contributing the erasure of cultural difference in many areas around the world (Inda and Rosaldo 2002, 14). Many first world leaders during the Cold War believed that emerging nations would become prosperous only if they became capitalist nation-states (Schultz and Lavenda 2005, 360). A neo-colonialist form of political intervention emerged, as more developed countries believed that it was their duty to teach developing nation-states about capitalism, so they can achieve economic success and independence (Schultz and Lavenda 2005, 360). As thus, there is a threat of cultural homogenisation, whereby the dominant cultures of the core, such as America, impose their beliefs, values and cultural products to developing nations, thereby replacing cultural differences with that of the dominant culture (Inda and Rosaldo 2002, 14). Despite the seemingly homogenising process of commodification and capitalism, social transmutations of the capitalist
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