Global Realization

2094 Words Dec 25th, 2012 9 Pages
Eric Schlosser's book Fast Food Nation: The Dark Side of the All-American Meal explores the effects of the spread of multinational fast food corporations into other countries, and the resulting loss of national culture. In his chapter “Global Realization” Eric Schlosser claims that “The global expansion of American fast food is homogenizing cultural identities; like Las Vegas, it offers “a brief sense of hope… that most brilliant illusion of all, a loss that feels like winning” (Schlosser). Schlosser intentionally chooses the order and content of the information and examples he provides in order to promote his main claim. He uses both subtle and direct strategies to persuade his reader. In order to critically evaluate the validity of …show more content…
Gumbel paints the picture of Mc Donalds restaurants around the world innovating and inventing products unique to their geography, exposing food culture from one country to the rest of the world. “These days new ideas can - and frequently do - come from anywhere. ...plenty of other things that originated thousands of miles away from Oak Brook, Ill., where the company is based, have either already done so or are about to” (Gumbel). This emphasis puts Gumbel away from Schlosser, but not against; part of Schlosser’s argument is the danger of the amount of power fast food companies have gained. Gumbel attributes the success of many of the ‘household-name’ companies to a decentralized model, where individual storefronts have a level of autonomy. This practice has been key in the rapid expansion and popularity of these American-grown companies. Here, Schlosser’s claim is supported by Gumbel’s endorsement of the business model, the rapid expansion of industry has led to an Americanization of cultures around the world. “China’s Big Mac Attack”, by James Watson goes in depth into the effect of American fast food on local culture in China, a place very obviously changed by the introduction of the Big Mac. Watson’s takes a stance on culture-change that differs from Schlosser, he attempts to show that Mc Donalds is no longer (or never was) infringing on