Global Retailing And Civil Aero Engine Manufacturing Industry Essay

1408 WordsAug 14, 20146 Pages
INTRODUCTION- This portfolio reviews about the nature and extend of internalisation within both global retailing and civil aero-engine manufacturing industry. It firstly describes and tells about the global retail strategic groups which will reveal about the competitor companies and also establish the leading companies in the market. It will also focus on the fact that what makes it global/international. The important analysis covered in the report is industry analysis (PESTEL) which will cover the 7 key industry trends and CAGE framework is also performed which will introduce to the existing barriers between the countries keeping in view the both industries. Finally, Yips’s drivers of globalisation is shown which describes about both global retailing and civil aero-engine manufacturing industries on the bases of George Yip framework. GLOBAL RETAIL STRATERGING GROUP- Strategic group is an idea of grouping together companies within a particular industry that tend to have similar strategies or business model, compete on similar bases and target a similar market. These can be classified into two possible categories that are commitment of resource such as budget for market, return on market investment or brand and secondly organisation scope of growth such as diversity of location and variety/range of business product. http://www.ukessays.com/essays/marketing/what-it-is-a-strategic-group-in-marketing-marketing-essay.php According to Supermarket News Kroger, Costco, Walmart,
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