Global Smartphone Market 's Growth

Raising smartphone estimates. We raise our global smartphone market forecast by 9%/15% to 688mn/885mn units (46%/29% growth) in 2012/2013, driven strength in both

The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).

Smartphones have grown to play a prominent our lives over the past 10 years, and they are now one of the most important aspects of our culture. Although the first "smartphone" was invented in 1992, they were not made commercially available in the United States until 2007, when Apple CEO Steve Jobs announced the iPhone. In doing so, he had unwittingly started the biggest technological explosion since the space race between Russia and the United States during the Cold War. Within a year of the release of the first iPhone, several companies began competing in this "smartphone race", and by 2016 there were more than 30 companies worldwide that produced these devices. They have become so popular that the terms "mobile phone" and "smartphone" are now one and the same; phones that do not have a touch screen and cannot surf the web are now all but extinct.

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

The number of wireless subscriber connections worldwide reached 3 billion at the end of 2007. China led with the most subscribers followed by US. The emerging mobile market in Asia Pacific is very attractive with a lower penetration and higher growth rate compared to mature markets such as North America. Western Europe's mobile market was highly nationalistic with most users preferring home-grown mobile companies.

Third, they're about 1.5 billion cell phones worldwide (Sanbals). According to a survey conducted by Bethesda, Md.-based market

2017). Consumer Electronics industry has grown in recent years due to smartphones leading the way at an average rate of 1.5% per year (Rothaermel 2017). Large retail store presence in the United States with over a 1500 stores (statista.com, 2017) . Strong E-Commerce presence after management change emphasised online sales with increasing offerings by 20,000 more items.

Apple 's iPhone and handsets running Google 's Android together make up over 95% of sales in the US and China, the world 's two largest smartphone markets, according to Kantar World panel 's latest figures. Windows Phone only has shares above 10% in Mexico and France, according to the company 's figures.

In the second quarter of 2007, Motorola had shipped 35.5 million mobile handsets whereby Nokia shipped 100.8 million handsets. Nokia emerged as a leader in the global mobile phone industry, holding a market share of 38.0 percent, by the 2nd quarter of 2007.

The author would like to acknowledge the valuable assistance of University of Texas at Dallas in the preparation of this manuscript, in particular the assistance of Professor Lee from the Management Department. The author is grateful to Professor Lee for offering positive feedback and suggestions for improvement during the entire process of writing this paper.

volume growth and capital efficiency ratios for Blackberry one year before the introduction of the iPhone.

Apple expects this trend to continue during 2008 and to reach sales of 10 million iPhones, stealing 1 percent of the mobile phone market share. (Chapman & Haskisson).

We are going to understand Fairphone current situation within the Smartphone market and discuss the innovation, opportunities and challenges.

Mobile phone has been a daily necessity towards every human in almost every age group. Mobile phones nowadays are capable of so many things compared to the first ever mobile phone that was created in 1970s that looked like a brick with an antenna. As the title suggest, mobile phone ownership has exploded globally. This could be confirmed as the use of mobile phones are expanding to not only MEDC like the U.S., but also the LEDCs like Kenya. Even though the use of phone has exploded, but the usage of mobile phones in the two countries mentioned are different, which also made The US a periphery and Kenya as a core in terms of the mobile phone usage.

Smartphone market is an emerging important market and is experiencing a wave of transformation with the emergence of new players (Basole and Karla, 2011). The competition among the smartphone markets is no longer simply through physical devices but though ecosystems, or platforms. This essay is going to look at the evolution of the market so far including how it will evolve in the future, whether a few firms will eventually dominate the market as well as the core business strategy is applied to the firms.