Global Source Healthcare: Allocating Sales Resources

1. A summary of your understanding of health care business analyses. In your own words, why is it important? What does it entail?

Genicon is a firm with ten years of domestic experience and some actual global success. Genicon was successful in America, but it quickly understood that it would be hard for them to have viable growth, because the health care buys medical equipment through GPOs. As a small firm it was tough to obtain a contract from GPOs since their financial arrangement encouraged them to buy equipment from big companies. Consequently, Genicon decided to go global and catch growing demand there. It became the smallest firm to sell products to European clients with the assistance of BSI. Genicon is already in over thirty international markets and is looking in particular at the rapidly emerging markets - Brazil, Russia, India and China - as potential new opportunities

Globalization in healthcare is a topic that has been the subject of many debates worldwide. While practically the entire world is becoming a global village due to globalization, the healthcare industry was considered to be invulnerable to this trend. This was attributed to the fact that healthcare is a service industry, where service is delivered on area of purchase. However many developments not only in the healthcare industry but in the entire economical sphere as a whole have seen the aspects of globalization. As a result globalization in the healthcare industry is a common phenomenon in the contemporary world. As the healthcare industry across global boundaries becomes increasingly intertwined,

Main goals as a health care organization to optimize but also to achieve the flow of products and service with limited resources. First step is finding a local vendor for supply chain. The local vendor of choice is McKesson, they operated and have local warehouse but are a large supply chain organization that has a large online present with maintaining and providing medical supplies. They provide services with software offer by their organization. In which the operations strategy for the organization is to develop high quality invoice tracking and ordering system with using the McKesson’s software. All equipment and distribution of supply is to be maintained by supply staff with using the system to track orders, placing orders and obtain invoices from inside the EMS Station. Marketing team would have to build a strong relationship with the local McKesson warehouse staff and local hospital home medical oxygen supplier, by promoting and build an effective teamwork with them to maintain quality supply management. For follow up services, Operational manager must check on supply staffs on how well they are keeping and maintaining all equipment, and supplies for all trucks, find innovative ways to make improvement with orders, invoices and maintaining supplies to meet the needs of each ambulance on the streets

The key issue facing GEHS today is that despite high potential growth in both the developed and developing markets traditional B2B marketing lines are slow; the buyers control the power and the end consumer (patients) sees GEHS and its competitors as “faceless” corporations and their countries health care services as lacking. End users want cheaper, better quality, and more accessible healthcare and GEHS wants to grow market share and improve reputation.

At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).

According to Miller, buyers are outsourcing health services at least 4 times the normal rate. In reality, outsourced benefits are about 5.4 billion annually. The BAO market was powered over the years by employers seeking for help to comply with health care reform according to Miller. This pushed organizations to outsource due to finding saving and steering though the difficulties of the healthcare reform. All of this derived from the Patient Protection and Affordable Care Act. This act was created to provide Americans with healthcare. The healthcare reform played a major impact on outsourcing. It is essential to discover the impact of health services and how it impacted HR sourcing.

The mission of the company is to differentiate from other staffing agencies by exclusively staffing the healthcare industry with superior candidates in a professional and cost effective manner. The projected growth rate for the healthcare industry is 3.1 percent each year over the next five years, while the rate in the target market is 10.36 percent. The owner

Changes to the health care market occur rapidly, bringing the need for stability in purchasing various products and services. Since 2007, our national medical sales distributor, Diagnostic Connections strives to provide the best products and services to our sales representatives. In turn, our highly qualified sales team uses various marketing, sales, medical consulting and management techniques to deliver superiority products.

Outsourcing has grown in popularity in recent year’s health care reform along with compliance challenges are the biggest contributing

In the United States there is a current and expanding shortage of primary care providers. A recent study by the American Academy of Family Physicians in 2013 estimated a total shortage of 12,000-31,000 primary care physicians and 28,000-63,0000 non-primary care physicians (Porter, 2015). Many factors contribute to the shortfall of providers in primary care including, but not limited to: rising education costs, length of training programs, rising number of patients over 65 years, and insurance reimbursement changes (Porter, 2015). It is estimated that in the next 10 years and onward, the shortage of providers in primary care will continue to grow (Porter, 2015). Many theories

The supply and demand in the healthcare industry has its impacts daily with all health care organizations. The health care industry is continuously growing with high strides and demands in several areas; such as the following the growing demand of the population, health care professional, technology supplies and materials, marketing efforts, as well the caregivers, and organizations themselves. All of these items come also with the production process and producing them, From century to century we have to pick out battels in ways to improve the health care industry with the supply and demands.

Ohmeda’s ineffective sales strategy for large urban hospitals was a serious problem. Market share for anesthesia equipment among urban hospitals with >700 beds) was just 22.7%, significantly lower than all other segments. At 39.8%, market share for urban hospitals with 500 – 699

The process of globalization has numerous significant effects on countries, organizations, and individuals. These effects can be observed in the quality of products, in their prices, but also in their availability. Because of globalization, numerous companies prefer to expand their business on international level. Some of them outsource some of their processes and activities to cheaper destinations that allow them to reduce their investments.

In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally.