Global Strategic Management : Coca Cola

3381 Words Apr 12th, 2015 14 Pages
GLOBAL STRATEGIC MANAGEMENT

COCA COLA
ANALYSIS FOR COMPETITIVE ADVANTAGE

PREPARED BY: MALIK JAMSHAID ANJUM
STUDENT ID: 151MAM5012

TABLE OF CONTENTS:
1. INTRODUCTION.

2. ANALYSIS.
• PEST ANALYSIS.
• SWOT ANALYSIS.
• SUSTAINABILITY REPORT.
• VALUE CHAIN ANALYSIS.

3. INDUSTRY, INTERNAL OR FIRM LEVEL.

• KEY DRIVERS OF CHANGE
• PORTER’S FIVE FORCES.

4. CONCLUSION.

INTRODUCTION:
When Coca Cola launched in Australia in was not easy for the company. The capital city markets were little by global models, and topographically divided.

Today Coca-Cola Australia together with its packaging accomplice, Coca-Cola Amatil offer more than 240 items including customary and low kilojoule soda pops and waters, games drinks, caffeinated beverages, teas and seasoned milk. Its driving brands incorporate Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Powerade, Goulburn Valley and Pump to give some examples.

BUSINESS ANALYSIS:

For the business analysis of Coca Cola there are different models which can be very helpful and useful to evaluate the market position and the competitiveness of the company in a perfect competition. So the first method to be used is the PEST analysis which analyze the current environment and then SWOT analysis which defines the strengths and weaknesses as well as the opportunities and threats the company faces to survive in the market by enjoying the position of the competitive advantage it can be helpful for both…
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