Global Strategy Analysis Of Subway And Coca Cola

Corporate level strategy is best described as an organization making internal changes to differentiate themselves from their competition. Evolving internally allows a company to develop competitive advantages over their competitors along with allowing the company to decipher what makes them unique. Internal changes can include but are not limited to creating a proprietary product or process, reducing costs, and partnering with other organizations. What makes a company unique is more formally referred to as core competency. Together, obtaining core competencies and competitive advantages can elevate an organization and create

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

Coca Cola was born in the laboratory of Dr. John Pemberton in May 1886 in Atlanta, Georgia. Coca-Cola's own name was made by Frank Robinson. And marketed for the first time with an ad of banners with the inscription of oil paints labeled "drink Coca Cola". Although it was the title of "brand of the century", Frank Robison had experienced a loss in sales. Coca Cola formula then bought by Asa Chandler in 1892 that heavily promoting senhingga experiencing huge profits. Coca cola increasingly global sales thanks to independent bottling firms with licenses to other countries and this is maintained until now.

As competition in most markets intensifies, firms are exploring approaches for surviving. International expansion is one of the strategies that have allowed businesses to escape intense competition. Through global development, companies can diversify their markets and extend the reach of their products. PepsiCo is among the firm that has adopted comprehensive expansion strategies in a bid to broaden its reach and counter competition. Today, the company has the presence in all major international markets where it sells its beverage products. While such organizations have opted to expand their operations into new markets, other firms have chosen to remain in their original domestic markets. Kohl’s (a US-based firm) is among the players in the retail industry who are facing challenges that the company can address through expanding into new markets. If the company enters new markets, Kohl’s will join companies like PepsiCo that continue to reap tremendous benefits from their international expansion.

Analyzing both Papa John’s and McDonalds’ new venture using Porter’s five competitive forces and SWOT analysis provides insight into the elements. Both models are used to identify the company’s strengths and weaknesses by looking at the industry as a whole, itself and its competitor (Kinicki & Williams, 2014; O’Brien, & Marakas, 2011). The elements of Porter’s competitive forces and SWOT analysis models identify vital components needed by management in the decision-making process. Management will use these tools in the selection of or modification of their strategies. Once a strategy is selected or changed it must be communicated to all levels, this would include the goals and objectives both short-term and long-term.

The Coca-Cola Company is one of the largest in the world and the Coke logo is one of the most widely recognized icons in the world. The company used many different marketing campaigns in the years since the company has been created, some being more successful than others. Two such commercials, the Hilltop commercial and the Taylor Swift commercial, both differ in the approaches but are still both successful in their approaches. The first was first aired in nineteen seventy one while the second was first aired in twenty fourteen. I think that the Taylor Swift commercial is more successful than the Hilltop commercial because it better addresses its more specific audience.

PepsiCo is an American food and beverage that was named this way in 1965 when Pepsi-Cola merged with Frito-Lay. The company’s headquarters are in New York. The first Pepsi-Cola was created by a pharmacist- Caleb Bradham- that wanted to duplicate Coca-Cola’s success. His drink had success, so in 1902 he incorporated the Pepsi-Cola Company.

Subway was founded in 1965 by Fred DeLuca and Peter Buck. The duo opened their first sandwich shop when DeLuca was only seventeen years old. DeLuca’s childhood dream was to become a prominent doctor. Therefore, he needed to find a way to pay for his medical career. On the other hand, Peter Buck was a family friend who offered DeLuca the possibility to become business partners. Their first store was opened in Bridgeport, Connecticut. It was called, “Pete’s Super Submarines.” They sold over three hundred sandwiches on the opening day. The price range for each sandwich was between forty-nine to sixty-nine cents. Although they struggled for couple of years they were optimistic. Their goal at that time was to open over thirty stores in the next ten years. The pair wanted to create a success’ image. Later, Fred learned that good customer service, quality food and low prices were important to stay in business for a long time.

The success of Subway started in 1965, when Fred Deluca took an advice from family friend Peter Buck, to open a sandwich shop to earn more money and to pay for his education. The first Subway branch opened in Bridgeport, Connecticut. Their target was to open 32 restaurants in ten years,

The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated.

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

The strategy used by the Frosty Inc. consist of cooperate level strategies to make strategic alliances. Frosty Inc. and Magic Bakes have established a project-based alliance which is a contractual, strategic partnership agreement to pursue a business opportunity together. When we observe and analyze ‘’The Background of Forsty Inc.’’ and ‘’The Background of Magic Bakes’’ at the industry ‘’ sections, we see that the backgrounds of these two companies are too similar while creating competitive advantage. The business generic levels used by both of these companies is the ‘’quality of products’’. It is possible to say that there are mutual objectives for these companies. Moreover, beginning from their operations and during their growth years both of these two companies had implemented similar strategies and they are achieved at creating competitive advantage through the same point: high quality of products.. As they created a competitive advantage to outcompete their rivals and increase their market share. The second crucial point after creating

SUBWAY is a fast food restaurant franchise brand well-known around the world owed by Doctor's Associates Inc., Subway was founded in 1965 by an American seventeen-year-old entrepreneur name Fred DeLuca with his partner Dr. Peter Buck. Subway’s headquarter is located in Milford, Connecticut, USA (Subway.com, 2015).

Subway international headquarters is located in Milford, Connecticut, U.S. founder of subway restaurant is Fred DeLuca and Peter Buck. Founded in Aug 28, 1965 in Bridgeport, Connecticut, U.S. currently the president of subway is Suzanne Greco.

Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor's Associates, Inc. (DAI). The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34,000 sites) and McDonalds (31,000 sites).