Global Strategy and Its Impact on Local Operations; Lessons from Gillette Singapore

830 Words4 Pages
Global strategy and its impact on local operations Lessons from Gillette Singapore

* * * By Eric Aussmann & Amalia Insani
Universitas Gadjah Mada
International Human Resource Management
Lecturer: Dr. Budi Santoso

-------------------------------------------------
Case Background

The case "Global strategy and its impact on local operations - Lessons from Gillette Singapore” underlines the difficulties of finding an adequate global strategy, which can tighten local integration in the interest of global goals.

Recently many myths and misunderstandings surround what is really meant by “global strategy”, which caused many companies to fail.

These myths are articulated in the case as follows:

Myth #1.
…show more content…
Moreover the Gillette acquisition meant for Parker employees to adapt to the Corporation's Culture of Gillette which differed in many ways. As a consequence Gillette Singapore employees felt alienated.

This even more points out that problems concerning globalization come not from entering new markets, but from integrating with other corporate cultures inside a business network.

-------------------------------------------------
Recommendation

Taking into consideration the global process of Gillette, the company has to integrate the communication between the headquarters and overseas operations on all business decision-making (listen and learn from overseas experiences).

This integration may take time, but it can create a sustainable competitive advantage in the long-term.

Gillette/Parker implemented the centralized campus concept by assuming all markets are the same and no adaptation is needed. In reality each global product is handled differently in each market Gillette and their subsidiaries must learn the best practices from its overseas divisions. Thus, slight adaptations are often needed to succeed in the global market.

-------------------------------------------------
Conclusion

In conclusion, this case study emphasizes that local integration and local relationships are the best definition of "global".

Moreover global strategy requires a great deal of local

More about Global Strategy and Its Impact on Local Operations; Lessons from Gillette Singapore

Open Document