Global Strategy for Lenovo

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Global strategy for lenovo Content Ø Abstract Ø Introduction Ø Learning skills and globalization Step one: research learning. Step two: microcosmic learning Step three: trail learning Step four: deepen and development learning Step five: reform enterprise DNA Ø International employee and Lenovo next steps development Ø Supply chain Ø Global marketing and double…show more content…
It’s like a student will be study in a new country but he or she can not know anything about that new country he or she is hard to enjoy his or her study. Step one: research learning. Step two: microcosmic learning Step three: trail learning Step four: deepen and development learning Step five: reform enterprise DNA Research learning Research learning is survey of the target country 's macroeconomic environment and learning it. Before Wal-Mart has been open any supermarket in China. There management must be get research for Chinese population, income and consumption levels, the per capita GDP of the economy and the Chinese government’s intervention in the situation of more then one investigation. This is one very important point to explain why War-Mart so successful. Similarly, Lenovo must be research the target country macro environment Such as politics, economy, population, technology and environment. Lenovo Group on July 26, 2007 in Beijing announced that it will invest 31 million US dollars in India and Mexico for a new manufacturing center, in order to meet these growing demands for computers. Before Lenovo group mark this decision they must be get research about India and Mexico. For example: In recent years the information technology industry in India stress on the bull market, is expected in 2008 India 's software industry output value of 87 billion US dollars, exports reached 50 billion US dollars, India 's software industry has become

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