Essay Global Warming: A Fashion Trend?

Gore than makes it even more clear by interacting numbers into his animation. He says if there was an increase of 5F then there would be an at least 1F change at the equator and at least a 12F increase at the poled. This allows the audience to have an easier time viewing material and visualizing what actually is happening. Another example of logos in this film is the use of statistics and numbers especially when Al Gore starts talking about the flooding in Mumbai, India in 2006. He goes into details abut how they had 27 inches of rain in 24 hours and that the death toll reach 1,000. This really allows the audience to think about the consequences of global warming and how stronger storms can be caused by an increase in global warming.

Clearly, the purpose of the advertisement is to sell the new Nissan Leaf. The company’s stance reveals a commitment to saving the environment through technology; they seem to be admitting that global warming is real and that the automobile industry is one of the primary culprits.

The 2017 Kia Niro Hybrid “Hero’s Journey” commercial starring Melissa McCarthy demonstrated the strongest understanding of consumer behavior, in my opinion. Melissa McCarthy, when not working as an actress, devotes a copious amount of time to environmental causes. During the commercial, Melissa is on a journey to help environmental causes of all types. She is seen driving the Kia Niro hybrid throughout the commercial while constantly taking calls from different foundations that need her help. This is a commercial that could easily be forgettable, however Kia adds a twist onto her journey, creating a comical series of unfortunate mishaps. With the environment in mind, Kia targeted and appealed to a broad spectrum of viewers, including: anyone in the market for a new Crossover, anyone interested in hybrid vehicles, environmentally friendly and tech savvy people, fans of Melissa McCarthy, etc. While this add appeals to all generations, it especially appealed to Millennials. Recent studies have concluded that almost 80% of millennials “agree that driving an eco-friendly car is the primary action they’d take to make their lives

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

ad caters to a middle to high class audience by using the colors purple and white to give off a

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

Calvin Klein effectively formulates ads that grab the attention of their audience, to purchase their poignant cologne. American men want to look and smell perfect for their better halves, and the Calvin Klein brand feeds into this shared desire in society. The brand establishes a buying audience through the use of multiple appeals to pathos, and by providing a window effect in this ad for Escape.

In this ad, color plays a significant role. Ulta understands that adults are mesmerized by radiant colors and they use that to their advantage. The ad uses shimmery bright

NGS integrates greenhouse into other major policy initiatives, such as the Natural Heritage Trust, and launches new measures to increase greenhouse emission reduction activities across the Australian community. It provides the strategic framework for an effective greenhouse response and for meeting current and future international commitments. It will provide a fresh impetus for action by governments, stakeholder groups and the broader community and set directions for that action into the next century.

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

     The appearance of these models is the primary concern of the ads and entails many different elements. Every model portrays a different characteristic through the pose they are in and the clothes that they wear. One ad depicts a sexy young woman who shows confidence by extending her arms out and exposing her flat stomach. Her hips are thrust to the left side, her long beautiful hair is gently blown back, and her facial expression and eye contact hint at sexual desire or acceptance of the viewer. Another female model also has her hips out to the left, but her hands express a different idea. While one hand is used to play with her hair, the other is up to her face with her pointer finger right below her bottom lip. Her hair partly covers her eyes and with her head slightly down, she comes off as shy but confidant. The confidence comes from her exposed stomach and direct eye contact that she makes with the viewer. These two women are somewhat opposite in how they come off which shows that Calvin Klein is trying to appeal to what different guys look for and appreciate in a woman.

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

Think of a person riding downhill on a bicycle that has no brake on the wheels, and who knows that there is a large glass plate placed vertically somewhere across the way. The person is sensible enough to predict that if he continues to enjoy this ever accelerating ride, he is going to collide against the invisible glass plate in a short interval. But he is so deeply content on this ride that even after the knowledge of a certain accident ahead unless he jumps out of the bicycle, he is willing to go a bit farther for his personal fulfillment. Today, we face a similar situation in which we are seemingly unwilling to help ourselves out of a possibly disastrous problem of global temperature rise.

U.S. Conditions like Florida and other states with a high range of hot spells are perfect