Global and China Online Tourism Research, Analysis, Share, Study, Market, LifeStyle, Trends, Reports, Forecast 2012-2015

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

China is one of the fastest emerging markets in the world and is also home to the highest cultural population, roughly 1.1 billion in 1992 and 3 ½ times that of the U.S. These statistics appear to make China a very

Being the first who enter the Chinese online search market, it has gained majority of the market share in China. Many people are used to the platform and competitors find it too costly to imitate and roll out equivalent products and services to serve customers’ needs.

billion to an estimated $13.3 billion by 2023 with a Compound Annual Growth Rate of 10.50

China is a dominating country with a long, graphic history; an economy worthy of getting into business with; and stories that are unlike any other. The relationship between general economic development and tourism is a tale as old as time, whether it’s businesses agreeing to tourism in their city or in literature where the results proved to be true. Tourism is often seen by governments as a tool for economic development, in particular areas such as employment, entrepreneurial opportunities, development in rural regions, generate tax revenues, and so much more. In 2012, a study by Zeng et al discovered that domestic and international tourism in China is becoming a booming industry. In reality, tourism in China has actually been declining slightly since 2007. This is because of the Chinese Yuan, (whose full title is Yuan Renminbi, abbreviated as RMB) and the fluctuations of the exchange rate causing the price of traveling to China to increase as well as decrease in personal interest. The recent recessions in America and Europe has led to Americans and Europeans being less willing to travel to China and contribute to the Chinese market. In recent years, air pollution and food safety problems have arisen, causing some foreign visitors to worry about travel conditions and even cancel their

1 The tourism school, Zhejiang Gongshang University, Hangzhou, China; 2School of Business Administration, Zhejiang Gongshang University, Hangzhou, China. Email: chenjue8@yahoo.com

Growth in China and other emerging markets expected increase sales by 7.8% in 2015, reaching $350 billion

forecasted to grow at an annualized rate of 3.6% over the five years through 2015-16 (with a

exists for many other segments within and outside of the online travel industry. The more interesting finding

China’s outbound tourism is on a strong footing. Over 100 million Chinese people made a trip abroad last year. Data by the World Tourism Organisation (UNWTO) Chinese tourists increased their spending by 27% to reach $165 million in 2014.

With a population of over 1.35 billion, China is the most populated country in the world. So, it is not difficult to imagine how many tourists desire to see the intriguing and fascinating country. There

One bright spot of China web game market is the high grow rate. Sales revenue of domestic web game market is 12.77 billion yuan in 2013, increased by 57.46% over 2012. Sales revenue is expected to reach 23.68 billion yuan in 2017, almost twice as much as that in 2013. Web games have become one of the driving forces of the development of Chinese whole online game industry, the market size will maintain a rapid growth trend.

As a leader of the tourism department in Beijing,,I’d like to tell you what Beijing is like .There are four questions that I want to explain.

A rise of 14.5% and the compound annual growth rate foreseen to be 2.7% since 2014

The data was collected by Partner Net to create a statistical overview to analyze the growth of visitors in Hong Kong. Data were collected and grouped by the Partner Net (Table 1); as per the provided data and studies the percentage of mainland China visitors and tourists is 74% for 2015 and 78% for 2014 of the complete visitors in Hong Kong for the year of 2014 and 2015. Mainland China is the largest visitor market for Hong Kong. According to a record of the Tourism Commission, 28.2 million (59.6%) were same-day visitors. There were 31.3 million (66.3%) Mainland China visitors came Hong Kong under the Individual Visit Scheme which is increase of 14.1% higher than 2013 visitors and tourism (Tourism Commission