Globalisation and Facebook Essay

2338 WordsMay 20, 201310 Pages
To what extent does Martell’s concept of globalisation apply to Facebook? Facebook has undergone through multiple globalisation processes that have been particular identifiable over the recent decades. Facebook has reached over 800 million users worldwide since 2004 (Fowler 2010), and since then, many forms of corporate investment, multinational advertisement companies, and the endorsement of international political deregulation has shaped and expanded what was first a national based phenomenon to an international/global trend (Sassen 2007). The internet and particularly Facebook contribute to the way users interact with distant relatives and close friends; everyone knows what each other is doing across the world with a click of a…show more content…
For example: The sub-Saharan Africa is one of the poorest nations in the world. According to statistics from (UNDIP 2008, Cited: Martell 2010), internet users per 100 inhabitants is at just 5 for Africa. And South and East Asia at 17, compared to America at 42 per 100 inhabitants. This shows a correlation between the availability of resources and those who can and cannot obtain them. Core countries have a well-established political and economic infrastructure, and therefore, have a better advantage in the availability to use Facebook; its apps and connections. Facebook demonstrates inter-connection globally, though undermines it potential to be global in its input as well as reach, as the obvious uneven ability for some countries to use Facebook are excluded – not included, which is underpinned by an unequal process of resource distribution. The argument here is thus, Facebook is an extension of Westernization with its inputs, as well as reach, though the inequality of distribution undermines the process of globalization. Facebook has faced some challenges towards growth in its users particularly from China and Russia. China has always been, not so very open to policies of a western nature (Lee, 2012). Facebook has been blocked in China despite many attempts to negotiate with the Chinese president Hu Jintao, but also, they have been put off by Google’s restricted traffic which is censored (Lee, 2012). Furthermore Eastern European countries
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