Essay on Globalisation of the Apple Corporation

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Globalisation is the process by which the world is becoming progressively interconnected as a result of significantly increased trade and cultural exchange. It has also increased the production of goods and services. The biggest companies (such as McDonald’s, Starbuck’s, Costa

Apple has benefitted significantly from globalization and from technology change. For example, the company started primarily as an American company, but globalization has allowed Apple to become a multinational operation. The company only derives around one-third of sales form the Americas according to the annual report, a figure that includes Canada and all of Latin America in addition to the United States. The company therefore can be said to sell globally. Sales in Asia-Pacific were growing especially fast, and the company has numerous flagship stores in the region.

It’s likely that the paper that this essay is printed on was produced in the Amazon forest, processed in a South American Factory and shipped on a German made ship to different countries. This is just one aspect of Globalisation. More globally globalisation reflects interconnectivity of markets, people and culture around the word. Today’s world is interconnected like never before, and corporations are trading, expanding, and employing across the continents. Multinational businesses are changing the way that the world works, having new and far-reaching impacts on their customers, business partners, geographical bases, and their suppliers – from established concerns to the independent farmer or craftsperson. The term globalisation is one that is used with ever increasing frequency as if it had a universally accepted meaning and definition. According to Modelski, globalisation is a historical process which is characterised by a growing engagement between peoples on all corners of the globe (Modelski, 2003, pp.55-59) The main aim of this essay is to explain the process of globalisation, and to critically analyse one business in which has been impacted by globalisation, I will be focusing on The Starbucks Company throughout this essay. The main case study which will be referred to throughout this essay is the worldwide brand Starbucks, which has become a global company as a result of globalisation. The essay will start by defining and explaining globalisation. It

Apple is a company that has the most innovative technology and is one of the most respected global companies today that has diversity as a priority. In an Era when most technology outfits have tightened their belts to adapt to a slower- growing market, only one company stands out for forging ahead with innovation and that is Apple. In Business environments of today the four functions of management must work in harmony for business to have a better chance of succeeding. A vital part in allowing the four functions of management to work is through delegation. Globalization and technology is at the forefront of Apple’s organization. We will look at how Apple uses the four functions of management to work with

Apple incorporation manages its business practices based on geographical location. The operating segments include North and South America, China, Japan, and the Asia Pacific (Australia, India, Hong Kong, etc.). However, each operating segment is managed separately according to the location of its customers and distribution partners. Majority of the customers are either in the consumer, small business, government, or education sector. Through the use of online and retail stores, Apple products and third party products are sold to consumers and small businesses. During 2015, approximately 26% and 74% of the total net sales was accounted for through direct and indirect distribution.

Globalisation can have a variety of different meanings and one that accurately summarises these is “is the integration of economies, industries, markets, cultures and policy-making around the world” (Financial Times). This integration has been viewed by many as a largely positive thing for humanity as a whole however, others have been critical of globalisation, for example, due to the growth of influence certain parts of the world have over the rest of the world. There are many discussions to be had on this, although it is critical that focus is drawn to how people in various cultures are affected by globalisation.

Globalisation is considered one of the greatest milestones that have happened to the world. Before 25 years or so, no one imagines that s/he can buy a shirt or even a mobile cover from a different country by their selves and it will be shipped in few days. Although the term globalisation is founded in the nineteenth century, the application of this concept become obvious and widely use in the last 25 years (Dicken, 2007). The next section of this report defines globalisation term. In addition, the third section mentions some of the positive and negative impacts of globalisations. The fourth section discusses the impacts of globalisation on how business operates. Finally, the last section concludes the report.

Globalisation is something that has been around for many years and will continue to be for many more. Globalisation is a worldwide topic, therefore there are multiple different interpretations on how it may be described, for instance some may say that globalisation is a wave of interconnectedness. For the purpose of this essay I will introduce the definition from the Oxford Dictionary as it is presented in an accurate and easily comprehended manner: “The process by which businesses or other organisations develop international influence or start operating on an international scale.” (English Oxford Living Dictionaries, 2017) From my own understanding this definition provides the idea that globalisation is basically the dynamics of business throughout various different platforms, such as The Economy. Globalisation is a very diverse subjects as there are lots of positive aspects to the effects it has but there are also many downfalls in regards to the effects that it brings. This essay will primarily focus on the effects Globalisation has had on different economies and how they are not always beneficial towards society.

Apple is a multinational company that started in California 1976 and is now the most valuable company on the fortune 500 lists at $750 billion dollars. Apple first started in a garage and now has over 450 stores worldwide in over 17 countries. Apple’s main manufacturing plants moved overseas in the early 2000s laying off 1000s of American workers and brought up some unethical thoughts on companies moving overseas to make a profit for themselves and shareholders instead of the greater good. Apple is driven by many factors all of which come back to profit and growth for its company and shareholders. Milton Friedman an American economist who believed that companies like apple should only worry about their own profit and growth and that they had their own personal and social responsibility to become the best that they can be, this is true for the company as well as its executives who think solely about themselves and shareholders. Apple falls under the utilitarianism doctrine, the concept that it creates the greatest overall happiness that some might not seem as right or just, it’s for the best benefit overall. Apple is a very powerful and driven and growing company that has a very defining and identifiable logo as well as many trade marks, copyrights and patents that helps protect their company from other competition. All of these factors help Apple continue to grow and thrive the way they have over the last 40 years. Their specific laws can also define Apple like other

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

By gaining the advantage from the globalization the company has expanded its operations globally. The operation of the apple Inc. spread all over the world. The company has outsourced some of the function to different countries. The manufacturing, supply, assembly, distribution, and marketing are spread in different countries. Apple has established that inside the organization they have a plan for the imminent advancement of the company. They have also demonstrated that they are accurately systematized in their exertions to variation in technology as it is perceived. They are not following the typical management function but instead they are applying different principles along with the management function which help them in achieving the success. These principles are, they lead their customers they do not follow

As the subject for this Paper I choose Globalisation. The main reason for this choice is my fascination with the subject as well as the fact that in the last few years globalisation has become a much-discussed issue. In this Paper I will attempt to explain the meaning of the word globalisation and I will analyse the advantages and the

Chapter nineteen elaborates on the big picture of globalization and discusses the many definitions; contested meanings; and both cultural and economic aspects of the term. In this chapter, the authors argue that defining the term ‘globalization’ is difficult, and stress the importance of understanding the spatial and temporal aspects that parallel its geographical scope. Furthermore, this chapter emphasizes that globalization is more than understanding global, national, regional, and local relationships; it is also critical to consider the uneven development, networks, flows, and interconnectedness in the world.

Globalisation is the tendency of business enterprises to perform their trading practises by stepping outside their nation’s geographical and economic boundaries. It is the form of international trade that opens up unlimited opportunities for corporations to serve consumers’ groups of their choice beyond domestic market boundaries (Das, 2004, p. 2). The term “globalisation” became popular in the 1980’s