Globalizatioin and the Emerging Market

1488 WordsJan 29, 20186 Pages
In recent years, foreign banks accelerate their processes of globalisation, especially the entry in emerging market (J Cardenas, JP Graf & P O’Dogherty 2005), so does the Australian banks. The Australia and New Zealand Banking Group Limited (ANZ) is the 3rd largest bank in Australia and the top 13 bank in the world based on the market capitalization in 2013 (the ANZ Annual report 2013; Banksdaily March 2013). The Global Finance Magazine (May 2013) awards the Australian Best Bank to ANZ Group in 2013. The ANZ Group has a very strong and leading franchise in retail, commercial and institution banking sector. Till 2013, the ANZ already operates among thirty countries and has a quickly and successful expansion in Asian emerging market such as China, Republic of Korea, Vietnams, Indonesia and so on (ANZ Annual Report 2013). In 21st century, Asia and Latin America are perceived as representatives of the emerging market, among them, China and Brazil are two most vital and attractive countries in emerging market. However, currently the ANZ only focus on their Asia market and has not expanded to Brazil. In this report, I would analyses the Business environment in Brazil from five aspects in order to give the more detailed information and better knowledge to Michael Smith, the CEO of ANZ Group and help he understand this potential market well. This paper contains three parts. After the introduction, there is the brief view of Brazil and followed by the five key country-level and

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