Globalization And Cultural Change : Globalization

930 WordsJun 14, 20164 Pages
Globalization & Cultural Change Globalization refers the movement toward globally similar social attitudes, linguistic, global trades, through increased connectedness among countries and individuals worldwide. This globalization allows citizens to discover and explore other cultures. As globalization occurs, local cultures need to take an active role. With actively engaged local cultures, globalization can be a win-win situation in both world and local cultures and can lead citizens throughout the world to have more respect for other cultures. Moreover, the cultural globalization would not threaten the local cultures, also the globalization of culture can be considered as suitable phenomenon where the culture and knowledge spreads between East and West. The word "McDonaldization" was first used by George Ritzer(2010). Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as to the rest of the world.” McDonaldization provides a model of increasing unification and standardized in modern society. For example, a large number of companies use the model of McDonaldization in their local businesses to make employees work more efficiently and effectively. The method of McDonaldization is one of the models of globalization that helps local enterprises and economies work more efficiently and effectively. In other words, culture globalization does not threaten the
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