Globalisation and doing business globally are significant issues for contemporary organisations. Define what is meant by Global Business. Identify the stages in the phase model of globalisation and explain the strengths and weaknesses inherent in each. Approximately 60% of all small businesses in Australia will close in the first three years of opening, 33% of these traders will close due to trading loses. Ways businesses can stay financially stable is by competing globally. Global business is the buying and selling of goods in an international marketplace. Global business occurs only when trade is done between different countries. There are four phases which make up global business, they are exporting, …show more content…
This allows other companies to sell and produce the main goods under the licensee’s name. Under licensing agreements there are two types of licensing, there’s cooperating licensing and franchising. A cooperative license allows companies to license their products which allows other companies to produce the goods. This eliminates the need of having to set up warehouses and production equipment in other countries to expand. This can lead to greater brand recognition because the brand will be introduced to new countries and markets. Another positive of licensing products is that it can allow companies to bypass tax’s and tariffs. As the goods are being produced in the country for the given market there is no need to import. For example, Coca Cola is produced in Australia and sold only to the Australian market. While Coca Cola in America is made by the American licensee and only sold to the American market. The problem with allowing other companies to produce your good is that the quality may differ. Some people believe that coke in America tastes differently to Mexico. This is believed to be from the different sugars present in each recipe. Coca cola hasn’t been able to change the sugar as the products are locally produced. Another negative of using licensing can be that licensees may turn into competitors. This can occur when the license expires and hasn’t been renewed. Workers of the company will have insider knowledge of products and …show more content…
When buying into the company you sign a contract to firstly “buy” into the company, and then you have to pay royalties and a certain percentage of your earnings back to the head company. A positive of franchise agreements is that it allows companies to enter into the foreign market place with out having to put too much money into it. For example, 7- elevens in Australia are all franchises, the fist few franchises in Australia would have been set up as an experiment to see whether the Australian public would embrace the new chain store. The feedback would have been that Australia was pro 7-eleven and now you can walk through the city without seeing one on every corner. Another positive of selling your company as a franchise is that you can earn royalties. Different franchises have different royalty schemes, many expect you to pay a certain fee for the “name” each year and then pay them a percentage of the earnings. 7-eleven was taking 51 cents of every dollar made. This allows the head office to make money on the side while not having to invest more money into a situation where it could
The foreign partner can also become a competitor by selling its production in places where the parental company is already in.
Without the low cost foreign company in the nation, domestic producers can change the price of the goods and services which means the consumers have to pay more in order to fullfill their needs and wants. (http://www.wisegeek.com/what-is-protectionism.htm) Globalisation have changed Australia's trade patterns since 1960s. Australia decline in the importance of rural exports, increasing in the importance of mining, services and manufacturing. For example,wool has fallen from 60% to 2.3% of exports in 2003 and 2004 due to the rising quantities of others export. Also, the amount of services exported by Australia has significantly rising such as personal travel services, education related, passenger transportation services, business, professional and technical services.
1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and
Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large
Globalisation has considerably changed the face of how economies and countries operate in today’s world, enabling the openness of transactions with one another. It is due to the humanistic desires for the pursuit of prosperity that the concept of globalization paves a pathway to which economies can achieve this – facilitating the capacity to strengthen and condition existing relations between these countries.
Buying a franchise may reduce your investment risk by enabling you to associate with an established company. But the franchise fee can be substantial. You also will have other costs: for example, you may be required to give up significant control over your business while you take on contractual obligations with the franchisor.
There is no doubt to reveals the fact that globalization has benefited more than developing countries. Globalization is misused or over used. The difference between rich and poor continued from the beginning of time. Nearly thousand years ago people use barter system to fill the gap between demands and supply. Due to lack of technology and lack of communication system most people sell and buy products within the boundary of a country but today recent era is a totally different era. Global currency, global language and advance technology provide a platform to stay connected all over the world.
Make appropriate conclusions about the overall impact of globalisation on the Australian business community (positive and/or negative
Australia’s Position in the global exporting market is only 22nd, which is far from its leading top trade partners that fit in the Top 5. Also, Australia’s global ranking in the global importing market is 18th, which is under India whose economic status is much lower than Australia. A second disadvantage that Trading brings to Australia is the competition between local small businesses and Trans National Corporations (TNC). Local businesses are closing down and being taken over because of the increase in the entrance of TNCs in Australia. Large Fast food chain Corporations like McDonalds, put local fish and chips shops under pressure. Another disadvantage with Australia being part of International trading is that most of the products that Australia export are agricultural goods that has high tariffs, making it costly for Australia to be able to export.
It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.
Various negative outcomes can be attributed to this intensification of Global Apartheid and international disparities. These include, but are not limited to:
Another advantage of a franchise is that you use a recognized business name and reputation also the franchise benefit from advertising or promoting. The franchise has to share all the profit with the franchisor while Tesco which is a public limited company have to share their profit between a great numbers of people. Shares can be advertised and sold through the stock exchange. Another advantage of a public limited company it has more chance to become successful because they have thousand people who working for it, with many skills, idea and experiences. Franchisee is different from a public limited company has it is dependent on the franchisor skills. If the franchisor goes out of business or gets a bad reputation, this will cause problems in the business.
First the licensing may result in a firm's giving away its know-how that is giving away his competitive advantage to the competitor in the foreign market. Suppose Ford gives license to AvtoVAZ, one of the large Russian manufacture then it can start its own car manufacturing using Ford's know how. Second disadvantage is providing the license to the company there is no tight control over the subsidiary firm in foreign market. Ford wants to exploits the opportunity that it has in Russia by its own way. Licensee may not follow all instruction of Ford. The last problem with the giving license is that some terms of know-how can not be defined on a page or documented. Like service industry (Hospitality industry) that how to license the subsidiary for "how to well come and how to greet" as a part of the service.(Hill, 2003,p-215).
In this report I am going to define the meaning of Globalisation and assess the impact of globalisation on the way the business operate.
Advantages & Disadvantages of Franchising Franchising is ‘a continuing relationship in which the franchisor (the owner of a company) provides a licensed privilege to the franchisee (the buyer) to do business and offers assistance in organising, training, merchandising, marketing, and managing in return for a consideration. It is a form of business by which the franchisor of a product, service, or method obtains distribution through affiliated dealers (franchisees).’ (http://www.business.gov) A franchise is essentially a replica of an existing business. When you purchase a franchise, you buy the rights to use the parent company's name and to sell its product or service in exchange for an up-front franchise fee and ongoing royalties, which