Globalization And Localization

When it comes to globalization, everyone may have a different vision of it’s outcome. For Marcelo Gleiser, the author of “Globalization: Two visions of the Future of Humanity”, a completely globalized world may result in a dystopia. In contrast, Jeffrey Wasserstrom, the author of “A Mickey Mouse Approach to Globalization” and Tanveer Ali, the creator of “The Subway Falafel Sandwich and the Americanization of Ethnic Food” may think of globalization as other cultures sharing each other’s components to interact on a new level and spurring a more “open-minded” (Ali 27) individual.

Globalization is interpreted in many complex ways due to how confusing it can be for people to understand. Thomas Friedman wrote the article, “Globalization: The Super Story,” to explain how the three balances are the foundation of globalization. In Laurence Rothenberg’s article, “Globalization 101: The Three Tensions of Globalization,” Rothenberg explains what the three tensions are and how they have affected the world. By analyzing Friedman’s and Rothenberg’s articles and how globalization affects culture identity, effects will be brought to a better understanding.

Bao-cun, L. (n.d.). Education for International Understanding for Cosmopolitan Citizenship in a Globalized World. Retrieved from UCL Institute of Education, University College London: https://www.ioe.ac.uk/about/documents/About_Overview/Liu_B.pdf

At this point of time, globalization has grown to be a phenomenon that is significantly important economically, politically, and culturally. The amalgamation and incorporation of the world economy around the globe has reshaped business. Not only this, it has created "new social classes, different jobs, unimaginable wealth, and, occasionally, wretched poverty" (Kiggundu 2002, p. 4) by restructuring the lives of the individuals. For some, globalization is associated to modernism and contemporary practices. Others understand it as American domination (particularly those living in Asia). On the other hand, some people believe it to be the emasculation of America (Kiggundu 2002, p. 4).

How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No

The world is not a large and strange place anymore. The world is a place that is interconnected and intertwined. The world has become from a place that each country and their peoples are separate and isolated to a place that each country and their peoples are part of a global network. Thanks to globalization this is occurring. Globalization is the ‘international integration” or ‘de-bordering’ – “a number of highly disparate observations whose regular common denominator is the determination of a profound transformation of the traditional nation-state” (Von Bogdandy 2). Globalization is connecting different people from different cultures and backgrounds together. More and more corporations are entering new foreign markets to sell their

Globalization is the process by which different societies and cultures integrate through a worldwide network of political ideas through transportation, communication, and trade. Generally, globalization has affected many nations in various ways; economically, politically, and socially. It is a term that refers to the fast integration and interdependence of various nations, which shapes the world affairs on a global level. Simply put; globalization is the world coming together. In this essay I will discuss multiple perspectives on globalization through the analysis of these three sources.

During the last decade of the twentieth century, the word ‘globalization’ has become an increasingly prominent feature of political, social, and economic discussion in academic and policymaking circles, as well as in the media. The processes and outcomes of globalization drew attention and debates that had one thing in common. The research shows that nearly everyone agrees that globalization is a trend that is changing the face of the world, and as a result the world society lives in a more ‘globalized’ world. Nearly two and a half decades passed since 1990s, and studies have been conducted to examine the causes and consequences of globalization. Moreover, nearly every person experiences some type of globalization and can testify firsthand the effects it has on their life, society, and the state. The analysis of the effects that globalization dynamics have on the world society indicates that globalization has a significant positive impact via spreading opportunities and wealth across nations, stimulating innovation and productivity, enhancing the economic development of poorer countries, and helping to improve living standards.

The theory of globalization today is a field of intensive debate as the efforts towards defining globalization most often highlight its individual aspects. According to Held and McGrew (1999), “globalisation is an idea whose time has come, yet it lacks precise definition”. Despite the ambiguity of the term “globalisation,” the use of the term, according to Held and McGrew, reflects increased interconnectedness in political, economic and cultural matters across the world creating a shared social space. Given this inter-connectedness, globalisation may be defined as: “a process which embodies a transformation in the spatial organisation of social relations and

‘Globalization: What’s new? What’s not? (And so what)’, portrays the speed in which globalism has increased through many different factors; economically, military, environmentally and socially. This is an idealist analytic approach, not set in stone. This leads on to

Globalization involves a variety of links expanding and tightening a web of political, economic and cultural inter-connections. Most attention has been devoted to merchandise trade as it has had the most immediate (or most visible) consequences, but capital, in and of itself, has come to play an arguably even larger role than the trade in material goods. Human movements also link previously separate communities. Finally, there is the cultural connection. All the individual data would indicate that we are undergoing a process of compression of international time and space and an intensification of international relations. The separation of production and consumption that is the heart of modern capitalism appears to have

The concept of globalization is a complex and peculiar one, failing to be definable by a single, precise definition. Centrally, globalization involves information and goods being exchanged amongst different countries. These interactions and interchanges among countries globally over time is due to an increase in communication and transport networks. Globalization is often divided into three main areas being economic globalization, cultural globalization and political globalization. All three are vital areas to one’s life and globalization is said to have a large impact on each. Although globalization is controversial in the aspect that it cannot be declared just how much of an influence the notion has in the world. Political scientists such as Muhammad Ijaz Latif, Anton Pelinka and Martin Wolf all discuss this issue in their respective pieces as well as differing aspects of globalization such as the role the European Union plays in relation to globalization, the different perspectives of globalization and the challenges of the nation-state in regards to globalization.

Economic globalization has been praised to be the savior of global inequality. However, at the same time, the tremendous development of developing countries like China accounts for global economy growth, compensating for other countries’ loss in this redistribution of money and resources. Although both involved in economic globalization, China has driven over 650 million people out of poverty, while South Africa suffers a 2.3 percent increase in poverty rate. Indeed, distinctive internal factors prevent countries from growing at the same pace, but such imbalance is now hampering reduction in global income inequality, which urges us to reaccelerate this process. Talking about globalization in a business perspective, international businesses globalize their brands by expanding to foreign markets. And they always prioritize localization when they enter a new market, having appropriate translated names and tweaking their core services to generate profit. Localization has been so helpful in the business world that local governments should also be inspired, for example, adjusting globalization activities locally through domestic trade policies. Glocalization, as stated by sociologist Roland Robertson, is “the simultaneity – the co-presence – of both universalizing and particularizing tendencies.” Given the current disparity among countries’ economic development through globalization, local governments should adopt the business model of glocalization in order to maximize national

According to Rourke (2008) the most important way people have identified themselves politically for five centuries is through nationalism (p. 102). Nations are formed when people who “share demographic and cultural similarities [who identify themselves] as a group distinct from other groups and want to control themselves politically” (p. 103) band together in a national political identity which has “a soul, a spiritual quality” (Rourke, 2008, p. 103). Feelings of nationalism can be very intense and difficult to put aside because of this. For the concept of globalization to continue to spread and grow nationalistic feelings must be tempered with cosmopolitan ideals.

Globalization is an undeniable reality of the modern world. That said globalization means different things to different people. The debate about globalization is particularly complex because of the wide variety of ways that globalization affects people. Everyone has a stake in globalization, but some have more power to affect the system than others, Rebecca Todd Peters, in her book In Search of the Good Life, attempts to clarify the debate about globalization by identifying the 4 main viewpoints that exist. She identifies the dominant theories of globalization as neoliberalism and social equity liberalism. The to resistance theories, she characterizes as, earthism and post-colonialism. All the theories have specific proponents, historical contexts, ideologies, and goals for an ideal form of globalization. The goals of Peters’ book are to describe, critique, and provide her normative analysis of each model. She analyzes each model based on their idea of the ‘good life.’ She does this by asking three questions: “What is the position’s understanding of moral agency? ”, “What is humanities purpose –our end, or Telos? ”, and “What constitutes human flourishing?” (Pp. 22). Peters develops her normative analysis by providing answers to these questions based on her perspective and moral values.