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Globalization And The Threat Of Cultural Imperialism

Satisfactory Essays

Globalization has produced a new level of interconnectedness among us, for it is an interconnectedness that not only compels diversification, but also provides a shared experience into the worldview of the accompanying culture. While the power of globalization would be advantageous in stimulating sustainable economic growth; that same power produces an evolving set of consequences – some good and some bad. In order to understand the effects of globalization and the threat of cultural imperialism, it is important to assess the aspects of cultural homogenization. While the diffusion of many cultures may reduce cultural diversity – it is a necessary evil, for homogenization not only conveys the limits, but also the possibilities and the power the culture holds in sharing their authentic self with the rest of the world. In “Homogenisation & Globalisation”, John Tomlinson explores the threat that homogenisation is to cultural authenticity in developing countries. Tomlinson quotes Ulf Hannerz in defining the threat as “ a tempting ‘master scenario’ of global cultural development ” (891). While an integration of mass media may seem both attractive and perfectly sensible in creating a global market, Tomlinson believes that there is still a lack of critical concepts that qualify the idea of homogenization. It is undeniable that wherever there is modernization, westernization will follow. As local cultures are absorbed by more dominant outside cultures, the sharing of mass media

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