Globalization, Immigration And Out Sourcing

1221 Words5 Pages
Globalization, immigration and out-sourcing are just three of the forces affecting businesses today. Kofi Annan, Former Secretary-General of the United Nations elucidates: "Tolerance, inter-cultural dialogue and respect for diversity are more essential than ever in a world where peoples are becoming more and more closely interconnected." Traveling abroad to a foreign country or even to a metropolitan area is no longer necessary to interact with people of different cultures than our own, as our neighbors and co-workers are more and more likely to come from someplace else. Cultural understanding is becoming increasingly important socially and professionally. This is especially true for those working as sales professionals. They need to be able to engage with consumers from increasingly diverse backgrounds. The book “Foreign to Familiar” by Sarah A. Lanier gives a general overview of how to think about cultures we encounter that are different from our own. She starts out by explaining most countries and their people generally fall into two categories: hot-climate cultures (relationship based) and cold-climate cultures (task-orientated). Hot-climate cultures would include the Southern United States, Asia, the Pacific Islands, South America (with the exception of most of Argentina which is settled mostly by Europeans), Africa, the Mediterranean, (except the Jewish population of Israel), and the Middle East countries. Cold-climate cultures include Canada the northern United
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