Globalization Nestle Essay

3797 Words Mar 18th, 2011 16 Pages
International Business

Q1. Using one specific company with which you are familiar, examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to the impacts of globalisation you have identified.

Table of contents

1. Introduction
2. Definition of globalisation
3. Nestlé’s Background
4. Impact & possible strategies 4.1 Porter`s generic strategies 4.2 Nestlé’s activities as a response to globalisation strategy 4.2.1 Table of Top 5 MNEs, ranked by number of host economies in their affiliates.
7. Conclusion References

World count: 2983

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(Griffiths, 2008; Wall 2010; Kothari 2002, Williamson JG (1996), Feenstra RC, Hanson GH (1996). )

3. Nestle background
Nestle is one of the largest and the most successful multinational corporations dealing in the food, nutrition, health, and wellness markets. The company now has over 8000 products in their portfolio in various markets and they own over 140 brands. Since their humble beginnings, Nestle has been loyal to the traditionally and healthy made products. In 2009 Nestle had 265 000 employees with 107 618 million of CHF in sales and closed the year with a net profit of 10 428 million of CHF. Nestle is a leader in research and development (R&D), and it created the Corporate Wellness Unit .This unit is driving nutrition, health and wellness across the food and beverage business. (Nestle web side annual report 2009)

|Key facts in 2009 |
|Unmatched |Unmatched |
|product and brand portfolio |Geographic presence |

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