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Globalization: Toms a Commodity Fetish

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Alysa Sharp
12/12/12
Carla Jones
Final Project

TOMS: A Commodity Fetish Globalization is the international influence, change, and interaction within or between countries and or nations. This creates an idea of connectedness between the facilitating nation and the nation being influenced. Within this interaction and influence on another nation there becomes this desire to become a “trendsetter” through the use of products and other various commodities throughout the world. One such example can be seen through the United States which is associated with so many different types of brands such as Coca-Cola or Nike. These influences and trends though cannot be simply placed anywhere, rather they are developed and strategically thought of …show more content…

It becomes important to acknowledge that TOMS is a “for-profit company with giving at its core” (toms.com). TOMS partners up with other various non-profit organizations that run parallel goals and standards as TOMS does. This then means that each non-profit organization that TOMS partners with needs to meet certain criteria. There are six requirements that the organizations need to fulfill to be able to partner up with TOMS. First they need to have repeated giving which is where the potential organization must have the capability to be active within the same communities on a regular basis throughout the years. Second they need to have high impact which means that the organization’s mission and goals need to support health and education in a fashion that underlies the principle of giving a child an opportunity they normally would not have. Third enhancing impact through partnership, TOMS strives to make an influential impact in communities where they donate and the partnering organization needs to have their mission and goals coincide with TOMS’. Fourth, they need to be considerate of the local economy so that

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