Globalization, Zara and H&M

Zara International is considered a high end clothing store that is affordable. Due to its quality in fashion, low prices and immediate availability, popular stores such as Gap and H&M fail to keep up with Zara’s success. Zara’s well known tactic of fast fashion has separated them from their competition. The ‘fast fashion’ objective is to distribute top trends of fashion within the runway to customers by selling them in local stores. Zara has been able to achieve the fast fashion perspective by hiring approximately 200 people that will assist in getting these trends out in stores within a matter of weeks.

Zara is a name that seems to always come up when people talk about Spanish fashion. It is one of Spain’s most famous clothing brands and Zara stores can be found all over the world. The company was founded in 1975 by Amancio

Zara is a dress retailer who has taken another approach in the business. It was established by Amancio Ortega in 1963 in Spain. Its guardian organization is claimed 60% INDITEX by the Ortega family and Inditex has completed in 2005 to 6.741 billion

ZARA is an understood Spanish garments brand well known for its high-speed answer, which is considered as a win variable for the organization and obtaining competitive edge over its rivals around the world. Style is about new and in vogue garments, ZARA's stock administration and distribution strategy are the key components behind its high-speed answer procedure. ZARA has outlets in 86 nations, including Europe, United States, Middle East and Asia. In 2012, Inditex the guardian organization of ZARA has asserted US$20.7

Zara only added two store maximum per year. In 1990, Zara opened its first store in Paris, which is the capital of style and the initial spot for later growth in Europe (Cervinho & Bonache 1996). After that Zara open some store in Mexico for South America representatives and trailed by Greece and Malta in 1992 and 1993. The only exclusion for this stage is the initial opening for USA store which is far away from the Spain. This is happened since Zara wanted to create brand awareness and getting global reputation in fashion industry (Martinez 1997; Cervinho & Bonache

Zara is an apparel company and the leader brand of the Spanish retail mogul, Inditex. zara was established in 1975 in Spain by Amancio Ortega who is currently the 3rd richest man in the world, the first store was opened as an outlet but by 1979 the establishment already had six stores at different locations in Spain and by 1985 the company branched out to Portugal new york city and Paris. Today Zara has over 1900 stores worldwide which are located in 22 different countries; these stores render employment to over 125,000 employees. Zara depends on information they gather from customer and organizational feedback from all their stores on a daily basis this information is then forwarded to the supply chain, which works in synergy with the stores to keep the level of storage in stores down to a minimum. Zara owns the production, supply chain and in-house production, which lead to greater speed in output (M.A.Cano)

INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from a branding perspective using Spanish fashion retailer Zara as a case. Methodology/Approach An in-depth case approach was adopted based on extensive secondary research, which include literature published in English and Spanish as well as

Zara is a clothing company that was founded in 1975 and came from Spain. Its under Inditex group which owns other brands such as Massimo Dutti, Pull & Bear, Oysho, Uterques and many more companies. Zara grew very fast and currently in 2012 has 1,617 stores worldwide. With a large name in the fashion industry, besides that, Zara faces tough competition internationally including H&M, Benetton, and GAP. In order to keep up with the speed chic, Zara need to keep up also with the information system to run their business.

Zara is the flagship brand of the Spanish fashion retail giant, Inditex, (Industrias de Deseno Texti S. A.) Founded in 1975 ; this super- heated performers in soft retail fashion market in recent years; is engaged in textile design,

H&M was established in Västerås, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world.

Zara is the clothing retailer the best known as a brand of Spanish holding group Inditex (Industrias de Diseno Textil). First Zara store was opened in 1975,in Spain by Inditex father and founder Amancio Ortegas Gaona. It was first step and strong foundation to his success. Zara became most successful brand in fashion industry and it keeps growing and expanding constantly. There are 1721 Zara stores in 87 countries all over the world. All offer great catwalk fashion clothes for reasonable prices.

Since H&M opened the first shop in Sweden in 1947, using an American concept of shops selling stylish clothes with low prices bring H&M successful in the domestic market. H&M started to expand internationally from 1964. Not only Europe market, H&M also enter in North America, Asia and Middle East market.

H&M is a retail store that catered to men and women with affordable, yet chic clothing. H&M originally known as Hennes, opened up their first women’s clothing store in Vasteras, Sweden in 1947. By 1964, they opened up their first outside store in Norway. The founder Erling Persson bought out an outdoor equipment store and began selling men’s and children’s clothing. This is when Hennes changed to Hennes & Mauritz in 1968 (H&M, 2013). In 1975, H&M introduced cosmetics to their customers. In 1974, H&M was listed on the Stockholm Stock Exchange. In 1976, they began to sell teenage clothing under Impulse banner (Hoover, 2015). When the 1980s rolled around, Erling Persson handed the company down to his son, Stefan. With Stefan as CEO, H&M had 200 store open by 1985 and stores sales had grown more than 25% (Hoovers, 2015). Investors were thrilled from this sales jump. H&M wanted to reach their customers from their homes; they started doing catalogues with the mail order company. They began selling products online to their European customers in 1998. Rowells. In the early 90s, H&M continued to process rapidly opening store all over Europe in places like London, France, Germany, and the Netherlands. They used famous European models for advertisement in newspapers, magazines, and outdoor ads like billboards. In 2000, H&M reached the United States, opening up their store on Fifth Avenue in New York. H&M did their first designer collaboration with Karl Lagerfeld, which was

Since H&M opened the first shop in Sweden in 1947, using an American concept of shops selling stylish clothes with low prices bring H&M successful in the domestic market. H&M started to expand internationally from 1964. Not only Europe market, H&M also enter in North America, Asia and Middle East market.

Zara is a Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. Zara was founded in the year 1975. It is one of the major selling brands of one of the biggest fashion retailer "INDITEX". Zara is now available in 86 countries with total of 1,763 stores worldwide.