Globalization and Cultural Homogenization Essay

Globalization refers to the development of an integrated world economy, exchange of cultural views, thoughts, and products (Wikipedia, 2013). Pologeorgis (2012) states that, essentially globalization began with the exploration and settlement of new lands. Communication and transportation advances have aided in this process.

Hirschberg & Hirschberg. (2002). Everyday, Everywhere: Global Perspectives on Popular Culture. McGraw-Hill Humanities/Social Sciences/Languages, 706

Popular culture is the artistic and creative expression in entertainment and style that appeals to society as whole. It includes music, film, sports, painting, sculpture, and even photography. It can be diffused in many ways, but one of the most powerful and effective ways to address society is through film and television. Broadcasting, radio and television are the primary means by which information and entertainment are delivered to the public in virtually every nation around the world, and they have become a crucial instrument of modern social and political organization. Most of today’s television programming genres are derived from earlier media such as stage, cinema and radio. In the area of comedy, sitcoms have proven

Individual Identity: Every year my family tries to take a trip back to China in order to see family. On trip back played a big role in shaping my identity. In the summer of 2012 I had the daunting task of travelling alone China. This consisted of mastering the Chinese phrases needed to guide me along the way and some way of figuring out how to transfer flights. Surprisingly the hardest part was not finding my way it was merely being alone I found that I got very lonely in the long 14 hour trip and I needed to find a way to occupy myself in order to avoid loneliness. The things I learned from being lonely help form my identity. I found that the more I tried to push away the loneliness the more it just came

Does globalisation imply cultural homogenisation? Your answer should consider specific and local global media examples and should include reference to the Appadurai and McChesney article in the course reader.

“Nobody Knows: How the Media and Culture Industries Work” by David Grazian explains the relationship between the media and how culture creates a web of networks that assist the implementation of popular culture in media. Media plays a huge role in how popular culture is spread to different parts of the world. In addition, the article emphasizes the importance of how film, music, and record industries bring in revenue and how they are able to attract the audience through the utilization of the media to spread the product. Grazain also points out that it is quite difficult for the industries to target an audience as everyone prefer different types of genres. However, the industries will rely on boundary spanners and gatekeepers. These individuals

They appeal to multiple generations of viewers, providing a common experience. The tradition of winning and losing in the competition based on personal actions became the viewers job to decide. The acceptance and celebration of those that were not the typical performer challenged stereotypes and social norms. Moreover, it has provided a path that is based on the individual’s acceptance by the group, not just on the hard work of the individual. America’s Got Talent and The Voice are following the lead of American Idol. Reality Television allows for home viewers to imagine what is possible. Popular Art reflects the era, communities and social normative of its

It is important to note the following when evaluating China’s media industry: Public service television is an essential service to the community and cohesion of democratic societies aimed at the production, publication and distribution of a set of radio and television channels airing the diverse and balanced for all audiences, covering all genres and designed to meet information needs, culture, education and entertainment of Chinese society, spread their identify and cultural diversity, promote the information society, promoting pluralism, participation and other constitutional values, ensuring access for significant social and political groups.

Globalization is far reaching in this day and age. Globalization is the worldwide flow of goods, services, money, people, information, and culture. It leads to a greater interdependence and mutual awareness among the people of the world (Tischler, 2011, 2007, p. 430). One non-Western culture that has been impacted by globalization is China. An example of the impact of globalization on China is their economy. Since joining the World Trade Organization, China has transformed from a culture that relied on economic self-sufficiency and shunned the thought of globalization to an economy that is progressively more open to trade and foreign investment.

As Japanese economy soared, its media products such as manga, TV shows, movies and music spread out across Asia. Especially, the young people in Asia began to embrace Japanese culture rather than the culture from the most dominant culture exporter- the United State, and this phenomenon was analyzed by Koichi Iwabuchi in his Feel Asian Modernities. His account of this intra-regionalization in Asia is cultural proximity that Japanese culture shares intimate similarities with other Asian countries and appeal to the audience to perceive this cultural flow.[ Iwabuchi, K(2004), Introduction: Cultural globalization and Asian media connections. Feeling Asian Modernities, pp 12.] In this way, American

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

Cultural individuality and distinctiveness is the pride of every nation. All communities rejoice in the richness and exoticness of their own cultural symbols, be it dressing, architecture, language or way-of-life. With the dawn of globalization, however, cultural variety and distinguishing characteristics are vanishing; giving rise to a monoculture common to all. While this may be a harbinger of unity and relatedness among all people of the world, it also damages the unique cultural identities they once took pride in. This paper discusses the effects of globalization on culture, along with its positive and negative effects. Since the effects of globalization on culture are non-exhaustive, it is attempted to incorporate a few of the most

After World War II, some ambitious leaders advocated the establishment of an effective mechanism to stabilize the world order. One of the ways to maintain the international order is to prevent the disintegration of the world economy (Seitz, 1995, p. 26). Under such a background, the World Trade Organization (WTO) was founded, and then accelerated the development of economic globalization. As there is an inseparable relationship between economy and culture, the more the trend of economic globalization accelerates, the faster the trend of various culture globalization blends (Seitz, 1995, p. 27). Collisions between various cultures may have different consequences. Some scholars think that the long-term results of culture clash might lead to

Globalization is commonly examined by simply dissecting its political and economic consequences. As a result, the effects on culture are often overlooked. According to U.S. Census projections, by 2043 non-Hispanic whites will become a minority consisting of 47 percent of the U.S. population (Barreto, et al 1). Examining the world as a whole, a 2015 study by the United Nations Department of Economic and Social Affairs/Population Division found that between 1950-2000, an average of 2.8 million people per year migrated to North America and Europe. From 2000-2015, that rate accelerated to 4.1 million per year. What is more, this study projects that from 2015-2050, 91 million people are expected to migrate to high-income countries and produce an 82 percent increase in population in destination countries. Clearly, the prospect of steady migration and the continuing effects of globalization are expected to produce more multicultural societies. Unfortunately for many, “foreign” has become synonymous with danger (Rothkopf). The debate between cultural unity and cultural plurality dates back to the Greeks where they questioned universal human goodness and the differences between societies. More than two millennia later, the issue of a common versus diverse human culture remains contentious. This paper argues that a diverse human culture is more desirable than a universal culture because states and societies benefit from promoting and protecting diversity.

Globalization simply defined is the intensification of global interactions. The case studies we have studied depict two of the main types of globalization. Economic Globalization, which is the production, exchange, distribution, and consumption of goods and tangible services, and Cultural Globalization, the exchange of materials and symbols that represent facts, meaning values and beliefs. When Globalization occurs it usually has a major impact on indigenous cultures. Optimists or “champions” state that the relationship between culture and globalization has positive effects as it creates a balance between nations. Conversely, critics state that relationships between the two have negative effects, leading to the loss or deterioration of a