Globalization and Human Resource Management Strategies

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Globalization and HRM Strategies The Enterprise - Starbucks This paper will discuss the Starbucks Corporation concerning globalization and its HRM strategies. Starbucks is a company which prides itself on being a leader in the industry of coffee-brewers and coffee-houses, brewing the highest quality, most ethically grown beans for the most superior roasting experience, as stated on their official website. The Starbucks Company has always believed in fostering a high level of excellence that all other competitors would have to then meet. "Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast" (Starbucks.com, 2013). Setting and adhering to this standard of excellence has no doubt had a strong hand in the success of the company. The Starbucks Company has extremely modest beginnings: the company originated in 1971 in Pike Place market, with a single shop. "Today, we are privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries" (starbucks.com, 2013). The company is officially a major leader in the industry: they have a total of 17,651 stores in the world, in countries from Argentina to Aruba to the Czech Republic to Kuwait to Wales. The company has around 180,000 employees worldwide; employees are called "partners"
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