Globalization and Localization

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

Brune, Nancy, and Geoffrey Garrett. "THE GLOBALIZATION RORSCHACH TEST: International Economic Integration, Inequality, and the Role of Government." Annual Review of Political Science 8.1 (2005): 399-423. Web.

New companies entering the marketplace present a significant competitive pressure mainly because they can threaten the market share of existing companies. Unless the demand of a good or service is increasing, additional production capacity would only result in lesser revenue for competing firms. The luxury hotel industry on a global basis shares the characteristics of high capital requirements and a high proportion of fixed costs to total cost. In addition to physical facilities, a substantial amount of financial resources is required for construction, furnishing, pre-operational expenses and marketing activities.

“The hospitality industry is about people being hospitable and giving a great experience at each hotel. If a frequent guest at one hotel was going to another hotel, someone at the first hotel would call that hotel and let them know about the guest before he walked in the door. Doing this consistently well as a global brand is challenging.” (Mullich, 2011, online).

The hotels & motels industry value consists of all revenues generated by hotels, motels and other accommodation providers through the provision of accommodation and foodservice. The value does not include any revenues generated through other interests, such as casinos, shops and telecommunication services. The industry is segmented according to the origin of the revenues (domestic consumers, domestic business and international business & consumers). Any currency conversions included within this report have been calculated using constant 2009 annual average exchange rates. For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and

The 2008 Beijing Olympics and the 2010 Shanghai World Expo boosted the development of China’s hospitality industry dramatically. The hotel industry in China has been growing at an average of 8.8%, to an estimated $53.2 billion in the five years through 2015 (IBIS World, 2015). The rapid social modernization in both work and lifestyles as China continues to transform into a market economy-oriented society results in more

In contrast, hotel business is more valued in Russia than restaurant sector. Hotel sector is having many difficulties because of low wages. Low quality of service has had a huge impact on the overall image of the Russian hospitality industry, moreover,current economic instability. International hotel companies have a huge impact on developing hospitality industry in Russia. Every year more and more international companies infiltrate to Russia hotel industry. This is primarily due to the lack of experience of Russian companies in the hospitality industry. Their infiltration into the Russian market takes place in various ways: the addition of already built hotels, the absorption of competing hotel chains and the construction of new facilities. There are many international hotels such as: Hilton International, HYATT Hotels Corporation, Capella Hotel Group, Domina Hotels, Four Seasons Hotels and Resorts, Marriot

The big threat on expansion of other hotels are started to pop up especially western hotels.

Like any aspiring company, hotels have to be aware of the market and be flexible

The aim of this report is to understand what happened globally in economy for the last 7 years in order to build an affective and precise managerial strategy for Global Hotel in to generate profitability and create a successful business.

The world and world economies today are very diverse. Everything is constantly changing and our nation is becoming more integrated everyday. The question is are we benefiting or are we getting hurt from this integration? In this paper I will try to weigh the costs and benefits of both Globalization and Localization. Opinions vary greatly concerning this subject. Depending on what part of the world you are from and what your economic standings are you may have an entirely different opinion than someone else. In some aspects Globalization may lessen the impacts of some environmental problems, but may worsen it in others.

However, there are many contemporary issues that actually are connected with the service and function of hotels which is the subject of this research. There are clear-cut theories as well as implied theories related to the present-day questions on the topic of operation of hotel industry (Torres & Kline, 2006).

In the recent years hospitality industry over the years has expanded their business all around the world. Big hotel chains such as Marriott’s and Accor group are opening their hotels in developing countries such as India, Singapore etc. The process of globalization has played a major role in expanding their profits and laying their business across their own boundaries. Majority countries, around the world have been trying to promote globalization through eliminating barriers and reducing taxes. However, there are various methods through which companies are trying to expand such as licensing, Exporting, joint venture and

In historical terms, tourism activity is a relatively new development and only recently has it been considered worthy of serious business Endeavour or academic study. However, the tourism industry is of sufficient economies importance and its impact upon economies, environments and societies is significant enough for the subject of tourism to deserve academic consideration. There is no doubt in our minds that tourism is a subject area or domain of the study, but that at the moment it lacks the level of theoretical underpinning that would

In particular, the rapid expansion of hotels of an international standard in the region is creating a high level of demand for skilled and experienced staff. The nature of the decisions facing hotel management is continually expanding. For their business to remain competitive, managers must be skilful in many diverse areas. For instance, they must possess a good understanding of how current events and the economy affect the market and develop skill in marketing their products. They must also strive to keep up with the technological innovations in the operational side of the industry. As part of the service industry, tourism is labor intensive and generally requires well developed social and language skills in a cross cultural working environment. These demands have placed considerable strain on small, independent operators, who cannot rely on the broad management expertise available to their multinational hotel chain competitors.