Globalization and Localization

Before I start explaining globalization and localization from my point of view and from what I learned from the article given for the assignment, I would like to define the word. Globalization is a term to denote that "something" is changing humankind’s preoccupation with territoriality and the traditional arrangement of the state system. Globalization is renders boundaries and identity with the land less salient, which means that it allows people, goods, information, norms, practices, and institutions…

"Globalization is unstoppable. Even though it may be only in its early stages, it is already intrinsic to the world economy. We have to live with it, recognize its advantages and learn to manage it," said Maria Livanos Cattaui in her article, The global economy - an opportunity to be seized (Business World, 1997). Many authorities agree that as the world enters into the twenty-first century, many economic, political, and cultural changes will take place due to what some people are simply calling…

costs and benefits of both Globalization and Localization. Opinions vary greatly concerning this subject. Depending on what part of the world you are from and what your economic standings are you may have an entirely different opinion than someone else. In some aspects Globalization may lessen the impacts of some environmental problems, but may worsen it in others. Before I get to in depth I will clarify the difference between Globalization and Localization. Globalization, in simple terms, is the…

* Discuss the influence of globalization and localization when it comes to marketing brands. Modern business imperatives dictate that companies adopt a strategy of marketing both locally and globally if they have to compete or capture a significant portion of the market. The concept of global village means that the global market is shrinking and barriers that used to be impenetrable are breaking down allowing for businesses to market their brands out of their traditional market strongholds. The…

referred to as "globalization." According to James Rosenau (1997), globalization is "a label that is presently in vogue to account for peoples, activities, norms, ideas, goods, services, and currencies that are decreasingly confined to a particular geographic space and its local and established practices" (p.15). Even though it seems that the majority of countries are integrating, the rest of the countries believe in the opposite, that is "localization." Rosenau (1997) defines localization as "a process…

Globalization and Localization Globalization is a process of integration, interdependence and development of financial, trade, economic, and communications throughout the nations in the world. It spreads goods, services, ideas and technology to all areas of the world. Also, Localization ensures that products and services are within what certain areas or people want and need in a particular market and allows them to adapt to the different cultures. These terms are important because, we need to help…

For one to understand the costs and benefits of globalization and localization one first needs to understand what each entails. Globalization is when a country involves itself into international affairs, economically, politically or even possibly culturally. Globalization expands beyond the local boundaries of a nation and spreads into other communities throughout the world. Localization is when a country chooses not to participate in global affairs and confines itself and its people from taking…

defined by the term known as globalization. At the same time, the need for tradition and individual culture has perpetuated localization. Events that happen everyday around the world prove that both of these phenomena do have a prominent role in our society, and by studying these occurrences, we can better explain the benefits and consequences of the circumstances. Globalization can best be seen in the political and economic realms of society. In general, globalization is an "open door" type of policy…

enough, America does not only reap the benefits of globalization, but it also basks in the glory of localization. We have, as a country, experienced much success both internationally and domestically. For example, without our international businesses booming the way they are, our country would suffer from a great economical loss. "One third of the growth of our economy comes from exports." (The New York Times, 9/15/98) On the other hand, localization brings the citizens a great sense of nationalism…

other countries is very important to the American economy. Likewise, American influences are important internationally as well. This aspect of the international economy is commonly called globalization. Globalization, as defined by James N. Rosenau in his article "The Complexities and Contradictions of Globalization," simply describes the process under which norms, businesses, ideas, products, and other aspects particular to a certain country that are integrated into the everyday life of other countries…