Globalization and Localization

Globalization, like most phenomenon, is controversial. It is defined as the “increasing cross-border flow of goods, services, money, people, information, and culture” (as cited in Ariely, 2011). Though, it has been around for many years, the extent at which it impacts economies, international relationships, and everyday life has become more profound than ever before. Due to its controversial nature, there have been many critiques of its process. Postcolonial critics have argued that it is merely

Economic globalization has been praised to be the savior of global inequality. However, at the same time, the tremendous development of developing countries like China accounts for global economy growth, compensating for other countries’ loss in this redistribution of money and resources. Although both involved in economic globalization, China has driven over 650 million people out of poverty, while South Africa suffers a 2.3 percent increase in poverty rate. Indeed, distinctive internal factors

Globalization and Localization Globalization is a process of integration, interdependence and development of financial, trade, economic, and communications throughout the nations in the world. It spreads goods, services, ideas and technology to all areas of the world. Also, Localization ensures that products and services are within what certain areas or people want and need in a particular market and allows them to adapt to the different cultures. These terms are important because, we need to help

* Discuss the influence of globalization and localization when it comes to marketing brands. Modern business imperatives dictate that companies adopt a strategy of marketing both locally and globally if they have to compete or capture a significant portion of the market. The concept of global village means that the global market is shrinking and barriers that used to be impenetrable are breaking down allowing for businesses to market their brands out of their traditional market strongholds. The

For one to understand the costs and benefits of globalization and localization one first needs to understand what each entails. Globalization is when a country involves itself into international affairs, economically, politically or even possibly culturally. Globalization expands beyond the local boundaries of a nation and spreads into other communities throughout the world. Localization is when a country chooses not to participate in global affairs and confines itself and its people from taking

costs and benefits of both Globalization and Localization. Opinions vary greatly concerning this subject. Depending on what part of the world you are from and what your economic standings are you may have an entirely different opinion than someone else. In some aspects Globalization may lessen the impacts of some environmental problems, but may worsen it in others. Before I get to in depth I will clarify the difference between Globalization and Localization. Globalization, in simple

referred to as "globalization." According to James Rosenau (1997), globalization is "a label that is presently in vogue to account for peoples, activities, norms, ideas, goods, services, and currencies that are decreasingly confined to a particular geographic space and its local and established practices" (p.15). Even though it seems that the majority of countries are integrating, the rest of the countries believe in the opposite, that is "localization." Rosenau (1997) defines localization as "a process

In today’s continuously changing world, many experts say that globalization is what every business, organization, and nation should seek and welcome as a positive change. However, many people are unaware of the main focus and meaning of Globalization, especially in comparison to Localization. A large number of people believe that globalization is just another common word used to refer to changes and differences that cannot be explained or accounted for. Therefore, many different activities or changes

culturally diverse restaurants including Chinese, Japanese, Indian and Italian. This is a simple example of globalization, the movement and influence of ideas and cultures. Quite the opposite of globalization is localization, the confinement of authority and policies within a territory. Many traditions that have continued in the city of Syracuse for years, follow the principle of localization. Small businesses have maintained their status in the city, despite surrounding growth and modernization

Globalization, as James N. Rosenau defines it in his article "The Complexities and Contradictions of Globalization", is "a label that is presently in vogue to account for peoples, activities, norms, ideas, goods, services, and currencies that are decreasingly confined to a particular geographic space and its