Globalization and Marketing

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

Theodore Levitt is often considered to be the first to recognize the trend towards globalization and states that: “companies must learn to operate as if the world were one large market – ignoring superficial regional and national differences…” In addition, he argues that the companies that do not adapt to the new global realities will become the victims of those that do.

Marketing is the all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time. It is the action or business of promoting and selling products or services, including market research and advertising. Arby’s, for example, has changed in a revolutionary way. Their marketing strategy has changed which impacted the human resource management department and the financial structure of the business.

Each country is a different market, with its own language, buying habits, ways of living, mores, business methods, marketing traditions, and laws. So instead of trying to organize new agencies with American personnel, most U.S. agencies purchase a majority. However, U.S agencies are not locked into the differences, because through global marketing, all of people’s needs around the world will be same toward U.S products sold abroad. Global consumer culture also depends upon global media to create a sense of global identify and memory without which any cultural identity is incomplete (Smith 1991).

Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education, nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence in the people as well as a positive change. Haiti is a place that is known for soccer and Gambit wants the chance to build up Haiti and the people that live there.

The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology, global economy, which is a global system of production, distribution and consumption. The world has become a singular unit because the pace of economic development has accelerated due to an increase in marketing not only at a local level, but also at a global level. Global

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

As of today, we understand marketing to be a process where the goal is to know the needs of the costumer, and match these with the organizations ability to fulfill these expectations. For this to happen successfully, it is important that the organizations understands both who the costumer is, what value the costumer requires, as well as how to deliver this value in the best possible way. Had it not been for the history of marketing as we know it, our view on modern marketing might have been very different. Whether the difference would have made a positive or negative impact is hard to know, but one thing is certain. The history of marketing is important to understand in order to learn about marketing itself.

Globalization encourages worldwide business. Globalization is an efficient process by which all the nations of world will commonly try to set regular universal standards & regulations (both created & recommended) which will encourage business around different nations. Business around nations or elements crosswise over different fringes is called universal business.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

With Investment as an input will bring the grown in employment and can off set Indian polices of epochs.

Marketing has become one of the most critical increasing forces which drive today’s companies. With marketing a company has power to carefully plan and implement the strategies to make a company successful. I view marketing as everything a company or a person would do to advance the company or business.

Marketing is a complex and valuable tool in the business industry. Marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising” (Oxford). Marketing is an industry that implements several tactics and strategies to entice consumers to use or purchase a certain brand or product. Several marketing tactics include persuasion through physiological, emotional, and logical appeal to make products and services seem more glamorous than they are in efforts to sell them. Marketing is a demanding aspect of the business world, since it offers the only movement of a product or service to a consumer, this means that marketing is reason for sales. Sales in a business is what drives the business and allows for success among companies. There is numerous aspects of the business industry that affect bottom line, however no more than marketing. Marketing gives a product or service value and causes an objective to sale the object/service in question. Marketing is a revolutionary industry that is the fuel for a successful business.