Globalization in the Fast Food Industry in Indonesia

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

In terms its overall significance of the restaurant industry, almost 10% of the US workforce has employed in this industry & generated 1.5 million new jobs. From global perspective, fast food restaurant's accounts for more than 90% of total world’s sale. At the start of 2012, industry shows a relatively positive trend. However, during the second quarter of the year, it appears to be slackened while reflecting macroeconomic concerns. From global economic perspective, the industry appears to be at the most receiving end, a stronger currency value, uncertainty around the election of new US government, a slightly higher cost of food supplies, a slow-moving labor market & an increased number of restaurants in the industry, all these factors along

McDonald’s is the global foodservice business with more than 20,000 local restaurants serving more than 30 million customers each day. McDonald’s has spread through over 100 countries, including countries in East Asia (Watson, 3). In the book “Golden Arches East: McDonald’s in East Asia” by James L. Watson, he studied three countries which were Beijing, Seoul, and Japan. Also, he wrote how McDonald’s has played a role in each countries cultures that he mentioned. He mentioned how different countries McDonald’s share similarities and differences the way cultures were impacted economically and politically, and also, how people viewed the American cultures coming to their countries. In this essay, I’ll be writing about how McDonald’s has been

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

In the beginning of Chapter 2 of Fast Food Nation,Eric Schlosser recounts a visit to the McDonald’s headquarters in Oak Brook,Il where he is engulfed in the enormous amount of Mcdonald’s merchandise.The McStore is described as a store similar to Disney, Schlosser uses the word “Disneyesque”. From that point on the author begins to compare the establishment of the McDonald’s company with that of the Walt Disney company. Ray Kroc,predominant establisher of the McDonald’s corporation, is depicted as a great salesmen who targeted predominantly children;And portrayed working at his establishment as something greater than it possibly was-much like Walt Disney did. Later on in the Chapter Eric Schlosser goes on to explain that Ray reached out to

According to AAFC (Agriculture and Agri-Food Canada, 2010) due to its extensive natural resources and geographical location, in the way of several of the world’s most important trading routes, Indonesia represents the Southeast Asia’s largest economy. On a global perspective, Indonesia is the fourth most populated country and has the largest Muslim population, besides being the world’s largest archipelago, with around 17,000 islands. The country’s GDP (Gross Domestic Product) is also showing considerable and stable growth throughout the years and unemployment rates dropped considerably (AAFC, 2011).

McDonald 's had 36,000 plus restaurants worldwide, 82% are franchised and the average McDonald’s restaurant serves 1916 customers every day according to Solitude Canyon, which is a big number! They have a variety of food, from a drink to a full meal and then a dessert. To attract customers, they have special menu items depending on the location of the restaurant. For example, they serve Bubur Ayam(chicken porridge) in Malaysia, Teriyaki Mac Burger in Japan, Ciabatta Kebab in Israel and so on. The prices to

Global influences of the fast food industry are shown in the health problems in society today. The cheap production of meat and grains for the fast food industry cause harm to the environment, humans, and animals. The fast food that is consumed is not only bad for the health of people but also for the environment. As food provides more than just sustenance; it increasingly has come to shape and mediate our understanding of ourselves and our culture.

Developments leading up to the 21st century are best characterized by the economic advancements found in countries all over the world. Regardless of the level of these

Indonesia is the sixteenth largest economy, the largest economy in the South-east Asian economic region with the world's fourth largest population (263 million in 2017). It is an emerging economy that has increased its international integration, trade liberalisation and diverted from policies of import substitution towards export-led development. Indonesia is a member of the Group of 20 (G20) major economies and has been an active founding member of the World Trade Organisation (WTO). The impact of globalisation has benefited Indonesia as quality of life indicators and economic developments have improved but it also presents the challenge of improving regulations, building more competitive industries, increasing investment into education and infrastructure to remain competitive. Consequently, Indonesia has introduced numerous strategies to promote economic growth and development.

The threats include external factors that could put Taco Bell’s business at risk. In Malaysia, the main threat rises from its competitor in the same market which is McDonalds. Taco Bell needs to be constantly revising their prices and menus in order to keep up with McDonald’s offers (Fujinaka, 1996). Besides that, the new researches and the raised awareness among the publics about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus. The ingredients such as sugar, oil and salt which are in the fast foods being offered, are thus consumed in low proportions by the aware and educated consumers (Taco Bell,2010).

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).

The second main problem, which I will focus in this essay, is KFC South Africa

The issues of globalization increasingly dominate the universe’s life. The concept of globalization according to Robertson (1992) refers to the narrowing of the world as incentives and increased our awareness of the world, namely the increasing global connections and our understanding of the connection. Globalization is a situation in which no boundaries between the people of the world and links communities in a country with people in another countries. Globalization departs from an idea to unite the nations which is expected to be a mutual agreement and guidelines for nations around the world. Globalization is able to waive the space and time constraints to get the interaction and communication between nations can be done