Globalization of the Fast Food Industry Essay

1802 Words Oct 28th, 2011 8 Pages
English 120
11-22-09
Globalization of the Fast Food Industry Imagine a world where almost everyone is overweight, and cultural and family traditions do not exist. Eric Schlosser's book Fast Food Nation: The Dark Side of the All-American Meal explores the effects of the spread of fast-food companies like McDonald's to other countries. In his chapter “Global Realization” Eric Schlosser claims that “The global expansion of American fast food is homogenizing cultural identities; like Las Vegas, it offers “a brief sense of hope… that most brilliant illusion of all, a loss that feels like winning” Schlosser carefully selects and organizes information to advance his claim by using direct evidence as well as more subtle methods. In order
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Schlosser starts off by saying that McDonald's biggest forms of advertisement is toward small children. An Australian survey concluded that “half of the nation's nine and ten-year-olds thought that Ronald McDonald knew what kids should eat”(Schlosser 530). It just goes on to show how the fast food industry exploits children at such a young age. Schlosser goes mentioning that on several occasions McDonald's tends to “bully” any party whom tries to take them to court, and “threatened to sue at least fifty British publications and organizations, including channel 4, the Sunday Times, the Guardian, the Sun, student publications, a vegetarian society, and a Scottish theater group” (542). McDonald's did this for the sake of not losing a case called “The Mclibel case” which consists of a former postal worker Dave Morris and minibus driver and bartender Helen Steel which filed a lawsuit accusing McDonald's for “promoting third world poverty, selling unhealthy food, exploiting workers and children, torturing animals, and destroying the Amazon rain-forest amongst other things” (Schlosser 542). During the case McDonald's went as far as hiring spies to break into houses to gather evidence for their case. Schlosser writes “The spying had begun in 1989 and did not end until 1991, nearly a year afterbthe libel suit had been filed” (544). This helps further Schlosser's claim

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