Globalization of the Hospitality Industry

1087 WordsOct 20, 20115 Pages
Globalization of the Hospitality Industry Jennifer Bratton University of Phoenix Globalization of the Hospitality Industry Introduction The hospitality industry strives from consumers wanting to get away from everyday stresses. These consumers want to relax and enjoy time away from everyday life. When a person is traveling they need a place to stay, a place to eat, somewhere to visit, and someone to make the arrangements for the travel. Hospitality is known for servicing the guests and making sure that their expectations are meet. This means going above and beyond what they are expecting. The hospitality industry is a global industry. This means the hospitality industry is operating in many different countries. There are many pros…show more content…
This is the reason most resorts are built in areas that have a warmer climate. This also means that they can attract guests throughout the entire year. (Frink, D. ) The economy can affect globalization in a big way. (Frink,D. ) For example, the economy today is in a financial crisis. Less people are traveling because of the expense. This means that the hospitality industry is making less of a profit. In turn the hospitality industry as a whole is suffering. The economy in each country is different so the market will differ. Even though the United States is having economic issues other countries are not. Cultural differences will also affect globalization. (Frink, D.)Expanding into a country a business should do research on the culture including the religion in order to succeed. Food differs, lifestyles differ, language differs, and so does the currency. (Frink,D. ) This can be the most complicated barrier to overcome. For example, knowing that in some countries it is not proper etiquette to shake with your right hand. If an organization is unaware of this difference they can offend people and then they will not have any more customers in that area. This would be considered a fail in globalization. Religion is a big problem when globalizing. If an American company where to place “In God We Trust” in a country that does not believe in god then the outcome could be disastrous is many ways. Conclusion Expanding into a foreign country is
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