Globus

1243 Words Feb 28th, 2015 5 Pages
GLO-BUS SIMULATION

DO YOU EVEN LIFT

The Glo-bus simulation was a unique experience that all students should participate in order to manage a business in a competitive industry. From a strategic perspective, Do you even lift's initial goal was to make the highest profits and return on equity in both markets by offering a quality entry level and multi featured camera at a reasonable price throughout the game. Despite the sluggish start, we created a big shock in the industry half way through the simulation which quickly transcended our company to become one of the top companies in camera industry. Strengths and Strategies
Do you even lift began to dominate the industry by producing and offering a strong quality product in multi
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The way to ensure that our costs were low during our success for entry level was by comparing the current year product design entries with the average production benchmarks from the previous year.

This allows us to enter the appropriate numbers for the product design. For marketing costs through each geographic areas, we made sure that it was about average every year for both entry and multi feature markets. Again we compared the marketing decision entries to the geographic benchmarks.
By charging a high price for a high quality product and keeping all unrelated costs low, such as administrative costs, labor, depreciation, we were able to triumph all other competitors at large profit margins with large market share in entry level and the best multi featured camera.

For entry level and multi featured assembly we always matched assembly to orders because we did not want to assembly more unless demand is high in a specific year.
As for financials, we made sure to pay debt and repurchase outstanding shares of stocks because it boosts earnings per share, ROE, and stock price. We also paid dividends of $8 dollars per share at the final round because we had 0 shares to retire in year 14. For entry level and multi featured assembly we always matched assembly to orders because we did not want to assembly more unless demand is high in a specific year. Our EPS and ROE increased significantly while maintaining a strong credit rating from the beginning