Gloria Jean's Mission Statement

Product: Starbucks offers more than 30 different blends of handcrafted coffee, non-coffee beverages and Tazo tea.

A recent survey conducted by Allegra Strategies indicated that Starbucks Coffee (one of the main competitors of Costa), has the highest consumer brand recognition of all the chains, being recognized by a staggering

Starbucks also sells pastries, sandwiches, yogurts parfaits, salads, fruit cups, and oatmeal. Of course they also make (which is what they are known for) the infamous Frappuccino.

we will served some of the best locally roasted coffee available and we will have all the coffee shop staples you would come to expect in addition a large amount of themed drinks.

The first store of coffee club is opened in Brisbane in 1989. The Coffee Club has become Australia’s largest home-grown cafe group with over 400 stores throughout 8 countries. The Coffee Club is well-known for its famous all day breakfast and serves as a relaxed meeting place for over 40 million customers. The coffee club always promise good food, great service and excellent coffee that will make smile on customers face. The first part I am going to explain is the role and relationship of different actors of the coffee club.

Day by day CAFE is a forte drink retailer. Day by day Cafe utilizes a framework that is new to the refreshment and sustenance administration industry to give hot and icy drinks in a helpful and time-proficient way. Day by day Cafe gives its clients the capacity to drive up and arrange (from a prepared Barista) their decision of a uniquely mixed coffee drink, naturally blended espresso, or other refreshment. Every day Cafe offers its benefactors the finest hot and frosty refreshments, having some expertise in forte espressos, teas, and other custom beverages. What's more, DC will offer soda pops, new heated baked goods and different sweets. Regularly, DC will include refreshments, for example, hot apple juice, hot chocolate, solidified espressos,

The best prepared coffee in the area that will be complimented with pastries, sandwiches and roll. Nearly 27 years that we existed and the coffee shop has been successful all times.

As much as we want to serve all range and types of people, we are also serving drinks that would excite people who do not love coffee that much. These drinks were made to satisfy our customers who are not fans of coffee

In this report, the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their aim. Besides that, Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3 main important to be successful - A high quality and well defined offering, focus on brand value, selective site acquisition and disciplined roll-out.

Political factors contain the stability of the countries in which Caffè Nero purchases its coffee and other raw produces. Coffee is grown in some quite dicey areas. In addition, they claim to be environmentally friendly, so they have to consider carefully the way to protect that brand in everything they do-from increasing the share of shade-grown and organic coffee, to providing a living wage that makes it to individual farmers, to having production techniques with low pollution rates.

Starbucks sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal

Starbucks control the supply chain so that they can make sure the coffee is the highest quality. And the starbucks locations are always in downtown area or high-population area which brings customers more convenience. The decoration style is trying to make customers feel as comfortable as they can. Although starbucks is not unique enough as other private coffee shop, starbucks is the highest coverage coffee shop with high quality coffee and comfortable areas. It is a coffee shop brand that people can easily find and walk in.

Young customers are between 16 up to 23 years old. They usually prefer cold coffee drinks or blend coffee drinks, such as iced coffee latte, caramel frappuccino, blended milk green tea, etc.

The new product consists of a soda bar that will offer variety of caffeinated beverages to

The core product is a premium cup of coffee. The auxiliary features include the well-educated baristas that can help select the right cup of coffee and help customers learn how to reproduce the experience at home or the office with fresh coffee bean or grounds they can purchase in store. Along with the coffees available there are also Tazo teas, hand crafted espresso and blended drinks a little something for every taste. To go with the drink