Gm Saturn Case Study

* Its so-called innovative or revolutionary products do not gain the company as much credits as Samsung or Apple does. The market will test its ability to

Alongside the entrepreneur spirit, Innovation is the process of taking new ideas and implementing them into the market. Key word being “new”, an innovation can be sometimes viewed as the application to better solutions that meet new demand-requirements, inarticulated needs or existing market needs. Innovative ideas range from: goods, services, products, processes, services, technologies or ideas that create value for which customers will pay for. For an idea to be an innovation, it must be replicable at an economical cost and must satisfy a specific need. This means is that one must be ready and willing put their new idea to the test. On the other hand, there is recognition that “innovation is also critical to cultural, environmental, social, and artistic progress as well” (Bullinger, 2006). With this stated, high-tech innovation is ultimately the reason why we can be thankful for the many new conveniences of the 21st century. Although we might see the forefront of innovation being very prominent in today’s world, innovation is truly nothing new. From the start of modern man times, innovative ideas have paved the way for civilization to advance and develop into what we are today and at the same time, we have barely begin to chip away at the tip of the iceberg of our true human potential. Some scholars believe that innovation is a

Edmundson (2013) explains that companies that consistently expand in a profitable manner have learned to take their strength and transform them into a competitive advantage. Edmundson (2013) list nine principals that will help companies turn their strengths into competitive advantages. The nine principals are to be quantifiable, stay objective and creditable, be true and accurate, not stated by you’re competition, contrast, use concrete facts and tangible data, emotional, focused and simple, and tell stories to make your audience relate. Edmundson (2013) continues that typically companies that have

General Motors, the “mother company” has faced many troubles in the past, and surfaced. A research by the National Research Council in the United States has revealed in 1992 that there had many impacts and future impacts in the automotive industry, indeed; it would affect the jobs and the internal economy. However, General Motors understood the threat potential that this and established strategic plans to revert the trend. Furthermore, whether General Motor Company was able to change the trend, and it saw the internal and external factors, prepared a strategic plan, Holden being the first brand in Australia, with at least just the 10 % of the population compared with the USA, the way to get a plan looks easier. In addition, it is easier to see a trend in countries with low population and good policymakers. In 2008 General Motors faced again the limit to bankruptcy. A fierce plan to develop and a new business association with FIAT made that GM avoid the dissolution. Even do all Europe have had a similar crisis( Boudette & Choudhury,

Hence, it is hard for me to recover in that situation. I only reached the cumulative profit of -10.48M for the first time I played. Reasons contributed to the results are many. Firstly, I did not have clear position at first and did not stick to my long term plan; I managed to innovate in both the NiMH and also the UC technology. External environment changes also affect the sales and profit significantly. For example, the Lithium-ion battery producers made the price deduction influenced the price I offer to my customers. The other difficulty I faced is that customers preference changes are hard to predict. For instance, the customers’ increase of importance of recharge time has led to my investment in desired energy density not generating deserved customer preference. Even worse, the constant price reduction request made my company profit shrink. The challenge is that it is almost impossible for me to innovate in the two area to try to maximum my sales for all the customers. Clayton Christensen’s disruptive innovation theory also explains my failure experience, that is: every company that has tried to manage mainstream and disruptive business within a single organisation failed. The next time I play, I will nurture the disruptive UC technology in an separate entity and try sticking to a long term plan. I should manage the two technologies separately. Another important lessen learnt was that once decide a plan or a strategy, keep sticking to the strategy

· The Chevrolet (also owned by General Motors) is a product which will bring a lot of opportunities in terms of sales in the future which can help the profitability of Holden/General Motors

General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of

General Motors enjoys a major market share in global automotive industry. One of its major strengths is its strong branding and market position. General Motors can be considered as one of the pioneers of modern vehicles. As per data monitor, GM had a leading share in North America and South America and in Europe it held fifth position. Similarly, it holds second position in other major segments. GM bears a strong branding. A lot of prestigious brands are provided by General Motors such as Chevrolet, GMC, Buick, Cadillac and Opal. Like Toyota, GM also has various production facilities in 31 different countries. This strong global presence allows GM to have access global markets way easily as compared to manufacturers with centralized structures. Thus, GM relies less on exports, manufactures its brands locally and is also involved in

Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers

Tidd and Bessant (2009) argued that “Unless an organization is able to move into further innovation, it risks being left behind as others take the lead in changing their offerings, their operational processes or the underlying models that drive their business”.

One of the world’s largest automakers, GMC has it’s roots traced back to 1908. Also known as GM, this company is a United States-based automaker with its headquarters in Detroit, Michigan. After the General Motors Company was founded, it soon became known as one of the largest car manufacturers in the world. In 1909, the Grabowsky Rapid Motor Vehicle Company (GMC) joined with GM. The trade name GMC Trucks was first exhibited in 1912 at the New York Auto Show and registered with the U.S. Patent Office eight months later. The

In addition, the collapse of the company also directly and indirectly affects interest on consumers. The ownerships of GM cars remained unchanged due to their bankruptcy, however, their warranties will still be honoured, and the potential customer lost their famous auto brands like Pontiac, Saturn, Hummer and Saab. They can never buy the USA owned Pontiac, Saturn, Hummer and Saab any more. The value of the brand perceive by the consumers is depreciated, which indicate the loss from consumers who earned the cars.

I. Introduction 1. There are several basic approaches to competing successfully and gaining a competitive advantage, but they all involve giving buyers what they perceive as superior value compared to the offerings of rival sellers. 2. This chapter describes the five basic competitive strategy option for building competitive advantage and delivering superior value to customers – which of the five to

At that time General Motors only owned Buick, in 1909 Durant bought more and more brands such as Cadillac or Pontiac.

GM enters into the Russian market immediately after the Ford entered. But it has decided to go with Joint