Go Green

Global warming has become an undisputed fact about our current livelihoods; our planet is warming up and we are definitely part of the problem. However, this isn’t the only environmental problem that we should be concerned about. All across the world,

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

The article “Why Bother” written by Michael Pollan explains how bad climate change has become; he uses cheap energy and specialization to slow the phenomenon. He proclaims that people are all waiting around on each other to make the first move but no one is moving. He understands how critical the world has become and suggests people now have to start going green. He says that to modify the way climate change has taken charge, the best ways to slow it down is laws and a massive amount of money. Pollan suggests having a personal garden or even a community garden will help reduce the carbon footprint.

The only green America has ever really cared about is cold hard cash. If we look at the history of the United States it was a country that started out with little more than rural land that people would seek to protect to ensure a happy life. After a century of independence there began an exposition where “machinery was the focus” (Divine, Breen and Fredrickson) setting off the United States into a feverous need for industrial development and economic growth. We added a railroad as the nations first big business and industrial empires were built on steel and oil and soon Henry Ford joined the picture with the mass production of cars in factories. What the world had begun creating was what they believed to the foundation of a more leisure filled

As a nation, we have to look at what the future would be for our children, their children and the generations ahead. We can start with participating in recycle programs, investing in clean energy and ways to reduce destruction of our forests." Without Americans constant need to consume, the environment would have plenty of time to replenish the resources it provide us." "NIEHS Environmental Coloring Book." National Institute of Environmental Health Sciences, National Institutes of Health, U.S. Department of Health and Human Services, an official government website for Kids. 02 Apr. 2009 .

Efficiency is not always the answer. David Owen explains that society is headed in the wrong direction, believing that to be greener we need to make our everyday lives more efficient when in reality we need to change our behavior. We as consumers want to be sustainable and take care of the Earth we live on while ironically expanding our collection of trinkets. Everything we believe in being efficient and green is misrepresented and to save the Earth the truth needs to be heard.

In recent years , there is a colossal upsurge in the number of environmental concerns with climate change being a pivotal one. Although convergent efforts, be it an individual , company or a government, are made to ease this concern. I think government play a vital role in this regard.

What does the earth mean to the human race, what do we owe to the world? The food crisis in America is an even balance of 1 billion hungry and 1 billion obese. This means somewhere along the lines we something is going very wrong. We are being mislead and told that we are going green. Is America really going green? Or is it being fed propaganda to hide the true damage of the process of making are organic so-called natural products?

I was inspired by the stimulus document “A World without Work,” by Derek Thompson. In the document, Derek talks about the social and economic concerns with machines replacing factory workers, but he completely ignores the environmental impact that humans make. Because of this, I wanted to focus on an environmental issue that faces the U.S today that we as humans can help solve.

The meaning and understanding of climate change has been a critical issue of concern to development, scientific and environmental researchers in the world. All over the world, there have been a lot of issues surrounding the causes and impacts of the phenomenon which led to the establishment of Intergovernmental Panel on Climate Change (IPCC) to help assess and provide information about climate change to society (Agrawala, 1998). This essay presents arguments on who is qualified to be an Intergovernmental Panel on Climate Change (IPCC) expert and who should be qualified. It begins by describing the role of IPCC and its structure including the roles of the authors of the IPCC reports such as lead authors, coordinating lead authors, contributing authors, expert reviewers, review editors and government focal points (IPCC, 2008). It then concludes by arguing in favour of the need for the inclusion of other experts as part of the Intergovernmental Panel on Climate Change.

It is now popular to be environmentally conscious in American society. It is completely acknowledged by the populace that oil will, indeed, run out within a lifetime, leaving a demand for a different kind of energy source. Hybrid cars, such as the Prius are now mainstream, recycling is day-to-day, finding organic fruits, vegetables, and meat is as easy as walking to the nearest grocery store, and using plastic bags has been deemed unacceptable. Global warming, while debated and questioned by conservative policymakers has generally been accepted as fact by the population. With any movement, fad, or great change, a great number of people –including corporate media -- want to jump on board the Green Revolution. This is a

We should promote the conservation of our ecologies by reducing the amount of waste that goes directly into the environment and promoting green thinking and living all across the world. For instance, we could protect our environment by reducing the amount of cattle that feed in a certain area and by prohibiting the introduction of alien-invasive species as they deplete minerals and food in the soil for other plants to consume.

One drawback that this campaign may have seen was their presence that lacked on television, being such a big social media campaign, if they has maintained their presence on television as well they may have found greater success and would have probably reached a wider audience base in a shorter span of time. The Cultivation theory focuses on how television acts as a basis for changing the attitude and mindsets of the people, it has also been seen that heavy viewers of TV are thought to be ‘cultivating’ attitudes that seem to believe that the world created by television is an accurate depiction of the real world. This campaign focused its coverage mainly to social media platforms thus reaching a very wide based market, but if the campaign would have created more media presence on television the target market would have expanded more than just the tech-savvy

Going green is now supported by celebrities, for example, Al Gore, and this is creating more awareness. Films such as Carbon Nation are also helping in alleviating the effects of climate change. Carbon Nation opens up with what can be done about climate change. It does not dwell on its causes or its existence. The main topic that has been highlighted in the movie is the fact that it is a time that we as humans look for alternative renewable energy sources and stop depleting fossil fuels.

Sunchips provides not only a “healthier” chip but also uses renewable energy and a biodegradable bag and encourages consumers to join their eco movement. Other companies, such as Pepsi and Volkswagen, are joining in too. The “Refresh Everything” project launched by the major soda chain is attempting to make its product more environmentally friendly, and Volkswagen is taking even bigger strides with its movement, “The Fun Theory,” which encourages customers to be green while making the process fun (Park 1). Other major corporations jumping on the green bandwagon include Hewlett Packard, which boasts its recycling efforts and energy efficiency, and Ben and Jerry’s with its effort to “Lick Global Warming” and employ other eco-conscious practices (Rottkamp 1). While these strategies have shed light on being friendly to our planet, the fact remains that the large portion of our population simply is not embracing it.