Goals And Objectives Of Nestle

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Nestlé is the oldest and largest of multinational food manufacturer that focuses on nutrition, health, and wellness (MBA Knowledge base, n.d.). The company was founded in Switzerland in 1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food” for babies who were unable to breastfeed (MBA Knowledge base, n.d.). The company was establishing its first foreign offices in London in 1868 (MBA Knowledge base, n.d.). The company merged with the Anglo Swiss Condensed Milk, thereby expand their product line to include both condensed milk and infant formulas in 1905(MBA Knowledge base, n.d.). Nestlé began in Malaysia in 1912 as Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary…show more content…
Nestlé has formed a well-defined roadmap to achieve its global mission statement "Good Food, Good Life" (Nestlé, 2013). Nestlé chief goals and objective is creating shared value for shareholders while at the same time also create value for society (Nestlé, 2013). Nestlé also take a long-term view, to develop principles and values that are based on respect for people, environment and the world we live in (Nestlé, 2013). Besides that, it has developed to mark their achievement that is become the benchmark of nutrition, health and wellness, sustainable financial performance and trust by all stakeholders (Nestlé, 2013). In order to maintain its goals and objective, Nestlé apply three different corporate strategies which included operational pillars, growth drivers, and competitive advantage (Nestlé, 2013). In the operational pillars strategy, there are a sub strategy is innovation and renovation. Nestlé want to be a leader in innovation and renovation no matter in products, systems or processes. They wish there are some products will be entirely new and refreshed aspect (Nestlé, 2013). Therefore, Nestlé has using their creation of Nestlé Health Science to forge a major therapeutic role for…show more content…
Leading process is manager need to direct and coordinate the work activities to the people. Managers need to inspire employees, direct the activities to them, select the most effective communication channel, and resolve conflicts among people that they are leading (Robbins, .DeCenzo, & Coulter, 2015). At Nestlé, managers at all levels are more concerned with leading and inspiring people in order to add value to the company and society. Based on the Paul Bulcke, CEO of the Nestlé, he believe that a comprehensive leadership style which is leading to win, managing for results, growing talent and teams, and proactively competing and connecting with the external environment will provides the competitive edge to create shared value for the shareholders and society (Nestlé, 2011). He also sent up-and-coming managers of different nationalities to the emerging countries because they are the most who understanding the consumer habits and preferences of the different strata of societies. This will help them to provide the appropriate products that conform to the consumer habits and preferences. (Egonzehnder) By year 2015, Nestlé provide Nutrition Quotient (NQ) training. At the end, all Nestlé employees trained (NQ Foundation Module) at least once and it include e-learning module. It show that Nestlé have the intention to provide training and education that has a positive influence on their working time to maximize capability and

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